NASDAQ TOTALVIEW SERVICE STREAMLINES
VIEWSUITE DATA PRODUCTS
New
York, NY The Nasdaq Stock Market, Inc. (NASDAQ®)
today announced it has streamlined its data products to provide
non-professional traders with easier access to the same information
available to professionals. Through this initiative, NASDAQ has
renamed the ViewSuite group of data offerings TotalView, consolidated
the offering into one product and decreased the cost of the service
- making it more cost effective for all types of investors.
"Professional
market participants will have access to the complete set of NASDAQ
order data at a more attractive price," said Adena Friedman,
Executive Vice President, NASDAQ Data Products. "And, active
non-professionals will have easier, more affordable access to
TotalView, providing them with new opportunities to employ unique
trading strategies previously limited to professional traders."
TotalView
is a powerful tool that allows investors, market participants,
and issuers to view the full depth of the NASDAQ market. Through
this tool, investors can see all of the order depth provided by
each individual NASDAQ market participant within the top five
price levels in the NASDAQ market. Coupled with NASDAQ's existing
Level II service, traders and investors can have a complete view
of all of the active order interest in the NASDAQ market. The
tool will allow users to see the drivers of the market, participants'
additional interest within pennies of their best quotes, and view
anonymous order interest submitted to SuperMontage.
Non-professional
users of TotalView will now pay $5 per month (incremental to the
existing Level II price of $9 per month) and professional users
will pay $40 per month (incremental to the existing Level II price
of $30).
"TotalView's
transparent look at SuperMontage depth and liquidity helps users
make better-informed investment decisions by better enabling them
to identify trading opportunities, pursue unique trading strategies,
follow pockets of liquidity over time, and better understand how
orders are distributed throughout the market," said Ms. Friedman.
"TotalView is an excellent tool to help all market participants
and investors achieve their trading and investment goals."
NASDAQ is the world's largest electronic stock market. With approximately
3,400 companies, NASDAQ lists more companies and, on average,
trades more shares per day than any other U.S. market. It is home
to category-defining companies that are leaders across all areas
of business including technology, retail, communications, financial
services, media and biotechnology industries. For more information
about NASDAQ, visit the NASDAQ Web site at
www.NASDAQ.com or the NASDAQ NewsroomSM. at www.nasdaq.com/newsroom.