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Some retailers may still end up having a happy holiday season, now that "Cyber Monday" seems to have produced heavy sales activity.
On Wednesday, comScore reported that $846 million had been spent on Cyber Monday, which follows "Black Friday" to semi-officially kick off the holiday shopping season.
The new figures are good news for retailers because it represents a 15 percent increase over the 2007 Cyber Monday figures. The weekend period between Black Friday and Cyber Monday also saw daily gains over one year ago
"Rumors of the death of online holiday shopping have been greatly exaggerated," said comScore chairman Gian Fulgoni "This is an extremely encouraging development for retailers and we can but hope that their aggressive discounting has still left room for profits."
However, any good news should be taken cautiously, since comScore also reports that the $12.03 billion spent from November 1 to December 1 on holiday e-commerce represents a two percent decline from the comparable period in 2007.
In another finding, comScore also reported that 39 percent of consumers who visited traditional retail stores over the weekend said there seemed to be fewer people out shopping, compared to only seven percent who believed there were more.
Online retailers may still enjoy happy holidays
Some retailers may still end up having a happy holiday season, now that "Cyber Monday" seems to have produced heavy sales activity. On Wednesday, comScore reported that $846 million had been spent on Cyber Monday, which follows "Black Friday" to semi-officially kick off the holiday shopping season.
The new figures are good news for retailers because it represents a 15 percent increase over the 2007 Cyber Monday figures. The weekend period between Black Friday and Cyber Monday also saw daily gains over one year ago
"Rumors of the death of online holiday shopping have been greatly exaggerated," said comScore chairman Gian Fulgoni "This is an extremely encouraging development for retailers and we can but hope that their aggressive discounting has still left room for profits."
However, any good news should be taken cautiously, since comScore also reports that the $12.03 billion spent from November 1 to December 1 on holiday e-commerce represents a two percent decline from the comparable period in 2007.
In another finding, comScore also reported that 39 percent of consumers who visited traditional retail stores over the weekend said there seemed to be fewer people out shopping, compared to only seven percent who believed there were more.
