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Closing Bell - The Tower

The NASDAQ Tower is the largest stationary video screen in the world, standing seven stories tall. NASDAQ allows the company participating in the Closing Bell to run a video on the Tower that afternoon from 3:30PM-4:30PM free of charge. If you are interested in this opportunity please contact your event planner immediately so they can share the specifications and discuss the intricacies of the Tower.

Tower Advertising PDF

  Branding  
 

We would like to include your logo on the NASDAQ Tower and studio wall during the ceremony. For optimal visibility during the live television broadcast, we ask for a specific file format and size. Please email your event planner and cc Scott Burks at corporate.logo@nasdaq.com three logo files in the following formats;

1) Logo on a black background with color text
2) Logo on a white background with color text
3) Logo on a black background with white text
Please send logos as separate files, both created as native vector files (recommended: Adobe Illustrator 10 and below) and saved in a .EPS format. If vector art is not available, please make sure the resolution of the raster file is at least 300 dpi. Raster files usually have the file extension JPG or BMP. GIF files are generally too low resolution to be acceptable. Please zip the files before sending to ensure that the files are not corrupted in email transmission. PLEASE OUTLINE ALL TYPE. DO NOT SEND FONTS FILES.

Vector graphics are largely preferred for 2 primary reasons:  they produce clean/crisp lines, and are easily editable.  Bitmap graphics can be troublesome due to low resolution &/or halftoning/grayscale components.  An optimum bitmap file would be 300-600 dpi, at 4+" wide.

 
  Tower Templates  
 

You may choose to create your tower file according to either HD or NTSC template and instructions.

Download the HD instructions and template here. When prompted, choose to save the document to your desktop then unzip and view files.
HD – 59.94 fps, (provide as .MOV or .AVI on a data CD or DVD)
If you are working with vector files, high resolution images, and HD footage, please consider using the HD tower template which will result in the best quality.

Download the NTSC instructions and template here. When prompted, choose to save the document to your desktop then unzip and view files.
NTSC – 29.97 fps (provide on DVCPro (25/50), DigiBeta, Beta sp, or MiniDV)
If you are working with low resolution graphics and images or repurposing standard NTSC footage, please consider using the NTSC tower template.


Please read the appropriate instructions carefully as there are requirements specific to the NASDAQ Tower to address the vertical aspect ratio and location of windows.
 
  Times Square2 - Purchase Additional Times Square Advertising  
 

NASDAQ is pleased to announce an alliance with Reuters called Times Square2, which defines the ultimate consumer outdoor media experience by running advertising on both the NASDAQ Tower and the Reuters Sign, bridging together the entire south side of Times Square.  As a result of this partnership, NASDAQ is offering companies scheduled to ring the Opening Bell a special advertising package to take advantage of Times Square2.  Over the next few days, Dave Jenssen, sales manager of Times Square2 will be in touch with you to discuss this opportunity further. 

For more information, please download the pdf.

Dave Jenssen
646-223-8066
dave@timessquare2.com
-or-
sales@timessquare2.com

 
  Nasdaq Tower Web Cam  
 

If you'd like to direct employees/stock holders to the NASDAQ web cam to view the tower, simply pass along this link and the following instructions:
http://www.nasdaq.com/reference/marketsite_about.stm

  • Viewers must have Windows Media Player to view the web cam
  • Scroll to the bottom of the page under the heading MarketSite Live Web cam and click on Windows Media Player
  • The Web cam is live only and is not archived
  • Do not be alarmed that the web cam is fuzzy.  The video feed is compressed for online viewing.