Each of the companies referenced in the section below sells Investment Grade
Fine Art, Decorative Works of Art, Fashion Items, Interior Design and Decor
Products as either all or part of their overall business. They each service
the same market that we target and, at present, they each have a more
established name in the market and own greater market share than our company.
The information in this section is to provide necessary general background
detail on the competitive landscape in relation to our operations.
Christie's (www.christies.com)
Christie's is the world's leading auction house with auction & private sales,
e-commerce revenues of $5 billion for 2011/2012.
Christie's has recently added significant emphasis to the premise of on-line
auction format sales. 72% of the clients they have drawn to their on-line live
auctions are actually new to Christies (i.e. not historical brick and mortar
auction clients). Christie has seen a 31% increase in on-line sales in the
Asian marketplace. Christies recently set the greatest sales mark in on-line
history with a $10MM world record on-line auction purchase.
E-bay (www.ebay.com)
EBay has pioneered and internationalized automated online person-to-person
auctioning. Previously, such commerce was conducted through garage sales,
collectibles shows, flea markets, and classified advertisements. An online
marketplace facilitates easy perusing for buyers and enables sellers to list
an item for sale within minutes of registering.
Browsing and bidding on auctions is free, but sellers are charged transaction
fees for the right to sell their goods on eBay. There are two kinds of
transaction fees:
When an item is listed on eBay, a nonrefundable insertion fee is charged based
on the seller's opening bid on the item.
Once the auction is completed, a final value fee is charged. This fee generally
ranges from 1.25 percent to 5 percent of the final sale price.
EBay also upsells its listing fees with enhanced auction features, including
highlighted or bold listings, featured status, and other ways for sellers to
increase the visibility of their items.
Once the auction is finished, eBay notifies the buyer and seller via email.
Completing the transaction is then up to the seller and the buyer, and eBay
collects its final value fee independent of payment and shipment.
One Kings Lane:
One Kings Lane is the leading flash sales site for the home market, offering
members access to spectacular designer home decor, furnishings, accessories,
and gifts. One Kings Lane works directly with leading home brands to bring the
very best products at exceptional prices to its members ¨C every day of the
week. One Kings Lane also partners with top designers, decorators and industry
insiders to deliver content that inspires, enlightens and informs. They were
featured in InStyle Magazine as the Best of the Web in 2012. One Kings Lane
differentiates itself from other deals sites and online retailers by investing
heavily in quality design and high quality curated content. An ecommerce
company for home decor, it recently raised $50 million in Series D financing
led by Institutional Venture Partners (IVP) with additional investment from
Kleiner Perkins Caufield & Byers (KPCB), Greylock Partners, Tiger Global
Management, and new investor, Scripps Networks Interactive, the home to TV
shows like HGTV and The Food Network. This brings the total amount raised to
$117 million.
Some other similar on-line players of recent note and mention:
. Decor Insider : Decor Insider opened April 1, 2010 and offers "to-the-trade"
home furnishings at reduced prices.
. Rue La La : Rue La La is an invitation-only site that features private sale
boutiques that are open for a set amount of time.
. Achica : Ach ica is a luxury lifestyle store, which offers luxury home and
lifestyle brands.
Company Description
We were incorporated in the British Virgin Islands on July 13, 2012. We are a
development stage company; having entered into the development stage on July
13, 2012. We intend to operate as a Hong Kong based Internet marketer,
auctioneer, dealer and broker of high quality and unique products and
services
relating to fine art, fashion, design, décor, among others. Sales to clients
are to be transacted via a live internet streaming auction style broadcast
available to a brand-conscious demographic that will encompass an international
viewing audience. We will act as a facilitator and intermediary to all those
purveyors of specialized goods that we provide through our special onsite
broadcasts. We intend to transmit in a live internet streaming format from
a variety of different global locations from which we may then highlight and
introduce products and goods available from the particular geographic market
where we are located that might otherwise not be seen by those from outside
that local market area.
Our offices are currently located at 2/F Eton Tower, 8 Hysan Avenue, Causeway
Bay, Hong Kong, SAR, China. Our phone number is 852-2910-7795. Our website:
www.interative-auction.com.