Our offering is being made on a self-underwritten basis: no minimum number of
shares must be sold in order for the offering to proceed. Our offering is being
made as a direct public offering, without the involvement of underwriters or
broker-dealers. We will receive up to $5,000,000 if all of the shares of common
stock offered by us are purchased. We will incur approximately $65,000 in
offering expenses and none of the proceeds will be used to pay these expenses.
All of the gross proceeds from the offering will be available for allocation as
described in the tabular presentation of our use of proceeds. We cannot
guarantee that we will sell any or all of the shares being offered by us. This
is a best efforts offering with no minimum-offering amount. The table below
estimates our use of proceeds, given the varying levels of success of the
offering. We expect that the proceeds will be used primarily towards business
development and working capital in an effort to expand our business.
IF 25% OF IF 50% OF IF 75% OF IF 100% OF
SHARES SHARES SHARES SHARES
(250,000 (500,000 (750,000 (1,000,000
SHARES) ARE SHARES) ARE SHARES) ARE SHARES) ARE
SOLD SOLD SOLD SOLD
GROSS PROCEEDS FROM
THIS OFFERING $ 1,250,000 $ 2,500,000 $ 3,750,000 $ 5,000,000
RESTAURANT
DEVELOPMENT &
OPERATION -- 1,200,000 2,400,000 3,600,000
FUTURE RESTAURANTS 995,000 1,045,000 1,095,000 1,145,000
PROMISSORY NOTES 105,000 105,000 105,000 105,000
ADMINISTRATION
EXPENSES 150,000 150,000 150,000 150,000
TOTALS $ 1,250,000 $ 2,500,000 $ 3,750,000 $ 5,000,000
Restaurant Development & Operation
Restaurant development and operation expenses consist of construction
management, materials, labor and operating capital. We anticipate requiring
$1,200,000 to construct, develop and operate each family dining restaurant.
Approximately $1,050,000 is required to build one family dining restaurant and
approximately $150,000 of working capital is required for each family dining
restaurant.
We estimate the $1,200,000 cost to construct, develop and operate a family
dining restaurant as follows:
- $252,000 – kitchen design, appliances and exhaust system;
- $170,000 – plumbing, electrical, hvac and sprinkler related
- $ 45,000 – architectural
- $ 70,000 – seating
- $110,000 – aesthetics including signage, glass, mirrors, carpeting and
entrance
- $ 53,000 – miscellaneous expenses
-$ 150,000 – construction management
- $200,000 – general construction
- $150,000 – working capital
Our anticipated budget per family dining restaurant assumes that we lease each
location and that each location employs a staff of approximately forty full-time
equivalent employees.
All of the estimates to construct, develop and operate have been estimated by
management based on discussions with various third-parties. Our estimates may
prove to be inaccurate and actual costs incurred will be determined only once we
have the necessary financial resources to begin construction, development and
operations.
Future Restaurants
The future restaurants category represents the amount we would set aside for the
construction, development and operation of future family dining restaurants for
which, at the time, we do not have enough capital to complete. The funds
allocated to the future restaurant category are not held in a separate bank
account but are internally earmarked to build new family dining restaurants if
we have sufficient capital.
Promissory Notes
We borrowed $98,700 from our president and two investors, Raymond Golden and
Ralph Redman. We intend to repay the promissory notes from proceeds of this
offering. We estimated the amount required is $105,000, inclusive of interest
payments.
Administration Expenses
Administration expenses include costs associated with operating our corporation,
including but not limited to accounting, audit, legal, regulatory compliance,
office expenses and management expenses. We estimate the costs associated with
continuous disclosure obligations of the SEC reporting requirements (e.g.
quarterly reports on Form 10-Q, annual reports on Form 10-K, and current reports
on Form 8-K)) will total approximately $30,000 to $50,000 per year. We
anticipate paying these expenses out of our cash on hand and revenues generated
in the future, and not through proceeds from the offering.
We believe that the maximum proceeds from this offering (i.e., $5,000,000) in
addition to our cash on hand will satisfy our basic, subsistence level, cash
requirements for up to 24 months, including legal and accounting costs
associated with this offering, incidental expenses, and the cost of constructing
up to three family dining restaurants.
Providing we are able to raise at least $1,455,000 (i.e. 29% of the maximum
offering size), we intend to utilize the proceeds to pay our offering expenses,
set aside funds for administration purposes, identify a desirable location for
our first family dining restaurant and begin construction and development.
We anticipate that each increment of $1,200,000 above $1,455,000 will be used to
construct, develop and operate additional family dining restaurants. For
example, if we raise at least $2,655,000, we plan to build two family dining
restaurants. If we raise more than $1,455,000 but less than the $1,200,000
necessary to build an additional family dining restaurant, we plan to set aside
such incremental funds until we have an amount sufficient to build another
family dining restaurant.
If we raise less than $1,455,000 from the sale of our shares under this
offering, we will continue our current operations but will require additional
capital from alternate sources to execute our business plan. We do not have any
alternative source of capital at this time and there can be no assurance that
any capital will be available on suitable terms. There is no assurance we will
raise sufficient funds to implement our plan.
Our budgetary allocations represent our best estimate of the allocation of the
net proceeds of this offering based upon the current status of our business.
Our estimates may prove to be inaccurate. We based this estimate on various
assumptions, including our anticipated sales and marketing expenditures, gross
margins, general operating expenses and revenues. If any of these factors
change, we may find it necessary to reallocate a portion of the proceeds within
the above-described categories. We may undertake new activities that will
require considerable additional expenditures, or unforeseen expenses may occur.
If our plans change or our assumptions prove to be inaccurate, we may need to
seek additional financing sooner than currently anticipated or to curtail our
operations.
Our officers and directors will have broad discretion in allocating a
substantial portion of the proceeds of this offering. We will invest proceeds
not immediately required for the purposes described above principally in United
States government securities, short-term certificates of deposit, money market
funds or other short-term interest bearing investments.
If we needed to raise additional capital in the future, there is no assurance
that we would be successful in raising any debt or equity capital when it is
needed or on suitable terms. The cost of debt financing could be high, which may
prevent us from earning a profit and the cost of equity financing could be
substantially dilutive to our shareholders. If we are unable to raise the
capital we need in the time required or on suitable terms, our business would
fail and investors could lose their entire investment.
There have been no services performed, and we do not anticipate that there will
be any, by our officers, directors, principal shareholders, their affiliates or
associates that will be reimbursed with proceeds from this offering. None of the
offering proceeds we receive will be used to make loans to officers, directors
or affiliates.
restaurant. We
have not built, opened or operated a family dining restaurant to date.
Since incorporation, our management has been focused on identifying potential
locations to construct our first family dining restaurant. We recently narrowed
our search to the States of New York, New Jersey and recently Massachusetts. Our
president has already conducted site visits at nine specific locations in New
York, within the cities of Syracuse, Albany, Middletown, Queensbury, Plattsburg,
Watertown, Ithica, Poughkeepsie and Buffalo. We also conducted site visits at
three specific locations in Massachusetts, within the cities of Hadley, Kingston
and Lanesborough.
After completing thorough site visits, our management conferenced with the
landlord’s attorney and subsequently negotiated general terms and conditions
based on their standard lease. We have not entered into any letter of intent or
lease agreement. We plan to finalize terms and conditions after we raise at
least $1,455,000 from this offering, which we believe would be sufficient to
build-out, develop and operate our first family dining restaurant.
Prior to finalizing the terms and conditions of any lease agreement, we will
also need to determine whether we will operate our first family dining
restaurant independently or as a franchise. We believe a franchise could help us
leverage the name brand, marketing and operations of an existing chain. A
franchisor will likely have meaningful input into the specific location, square
footage requirements and other issues which may impact the suitability of any
specific location and the terms and conditions of any lease agreement we may
enter into. There is no assurance we will successfully secure any acceptable
franchise agreement. If we fail to enter into acceptable franchise agreements,
we plan to build independently owned and operated family dining restaurants.
Our management has completed and submitted franchise applications with two large
casual family dining franchisors, who offer a wide variety of breakfast, lunch,
dinner and dessert options. Both franchise organizations have confirmed receipt
of our application and have begun their review. At best, we believe our company
will receive conditional approval as we do not believe we presently satisfy the
requirements for approval by either franchise organization. Specifically, we
will need to raise at least $1,455,000 from this offering, which we believe
would be sufficient to build-out, develop and operate a franchised family dining
restaurant. In addition, our management may not have sufficient expertise
required by many franchise organizations. To address this potential concern, we
have searched for and identified two potential candidates who could become a
general manager of a franchised location. We do not have any agreement with
either candidate and there is no assurance either would be willing to work for
us, even if we become a franchisee.
Our management has also prepared estimated budgets for the build-out of our
first family dining restaurant based on its previous experiences as well as
numerous conversations with construction companies and experts. We plan to
outsource the construction to third-parties.
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We were incorporated in the state of Florida on December 22, 2011. Our
principal executive office is located at 277 North Avenue, Suite 200, New
Rochelle, New York 10801 and our telephone number is 914-774-8811.