We estimate that the net proceeds to us from this offering will be
approximately $ , based on an assumed initial public offering price
of $ , which is the midpoint of the range listed on the cover page of
this prospectus, and after deducting underwriting discounts and commissions
and estimated offering expenses that we must pay. The underwriters have an
option to purchase an additional shares from us. Assuming the over-
allotment option is exercised in full by the underwriters and satisfied in full
by us, we will receive an additional estimated $ in net proceeds,
after deducting underwriting discounts and commissions.
We intend to use our net proceeds from this offering as follows:
• up to $ for the repayment of the Sigma Convertible Notes and Line of
Credit (including accrued interest), to the extent that the lenders do not
convert the principal of such loan into shares of our common stock at the
closing of this offering; and
• the remaining proceeds for general corporate purposes, including the
potential funding of strategic acquisitions or investments, the continued
expansion of our sales and marketing activities and the expanded funding of
our research and development efforts.
Management will have significant discretion in applying our net proceeds from
this offering. We currently have no agreements or commitments with respect to
any acquisitions or investments and we do not currently have any acquisitions
or investments planned. Pending specific application of our net proceeds, we
plan to invest our net proceeds in government securities and other short-term,
investment-grade, marketable securities.
We offer a range of enterprise threat and risk management products ranging from
our SIEM and log management products to our related connector and response
products and complementary solution software and packages. Our products
address traditional security and compliance concerns, as well as a range of
other risks that businesses face. We believe that there are three primary
sources of competition or potential competition for our products and related
professional services: custom internal efforts; specialized startup companies;
and large software companies.
A significant source of competition is represented by the custom efforts
undertaken by potential customers to analyze and manage the information
produced from their existing devices and applications to identify and remediate
threats and satisfy compliance requirements. We believe that, over the last
several years, a declining portion of potential customers are undertaking such
custom efforts, and expect that trend to continue. In addition, some
organizations have outsourced these functions to MSSPs.
For customers that choose to purchase a commercial product rather than
developing their own solution, a significant number of specialized, privately-
held companies, such as Splunk, NitroSecurity, Q1 Labs and SenSage, have
developed, or are developing, products that currently, or in the future are
likely to, compete with some or all of our products. This includes companies
with log management products that are adding SIEM functionality to their
offerings and SIEM companies adding some form of log management product to
their offerings, as the two fields converge. These specialized, privately-held
companies primarily target their offerings at mid-market and smaller companies.
In addition, specialized, privately-held companies competing with us may price
their products more competitively than ours, or have an entirely different
pricing or distribution model, such as making introductory versions with
limited functionality available as freeware products. Further, specialized,
privately-held companies have sometimes chosen, and in the future may choose,
to partner with larger security-focused software vendors or large diversified
enterprise software and hardware vendors to market and sell their competitive
products. Partnerships such as these enable specialized, privately-held
companies the ability to scale, and allows larger companies the ability to
offer product suites that directly compete with ours, enabling both a
competitive advantage over us that would otherwise be unavailable to them.
We also continue to experience competition with several larger security-focused
software vendors that offer functionality such as ours, primarily SIEM, as a
component of suites of products that include software applications for security
and compliance and enterprise management, and in some cases as a point
solution. Further, as the market for our enterprise threat and risk management
platform continues to grow, we expect that large diversified enterprise
software and hardware vendors may seek to enter this market, either by way of
the organic development of a competing product line or through the acquisition
of a competitor. Larger software vendors that are current or potential
competitors include EMC, IBM, Novell, HP and Symantec. Competitors that offer
a large array of security or software products may be able to offer products
or functionality similar to ours at a more attractive price than we can by
integrating or bundling them with their other product offerings.
We have emerged as a leader in our market by competing successfully against
both small and large companies. If our target market continues to grow small,
highly specialized competitors may continue to emerge, and large software
vendors may continue to add to integrate or bundle their array of security or
software products with their other product offerings.
Mergers, acquisitions or consolidations by and among actual and potential
competitors present heightened competitive challenges to our business. The
consolidation in our industry increases the likelihood of competition based on
integration or bundling, particularly where competitors' products and offerings
are effectively integrated, and we believe that consolidation in our industry
may increase the competitive pressures we face on all our products. If we are
unable to sufficiently differentiate our products from the integrated or
bundled products of our competitors, such as by offering enhanced
functionality, performance or value, we may see a decrease in demand for those
products, which would adversely affect our business, operating results and
financial condition. Further, it is possible that continued industry
consolidation may impact customers' perceptions of the viability of smaller or
even medium-sized software firms and consequently customers' willingness to
purchase from such firms. Similarly, if customers seek to concentrate their
software purchases in the product portfolios of a few large providers, we may
be at a competitive disadvantage notwithstanding the superior performance that
we believe our products can deliver. We believe that in order to remain
competitive at the large enterprise level, we will need to develop and expand
relationships with the large system integrators that provide broad ranging
products for these governmental and civilian customers.
The primary competitive factors for our SIM One platform and Cinxi One
appliance products are functionality, price, scalability, interoperability
with other components of the network and customers' ability to successfully
and rapidly deploy the product. We believe that we currently compete favorably
with respect to these factors.
Increased competition could result in fewer customer orders, price reductions,
reduced gross margins and loss of market share. Many of our existing and
potential competitors, particularly larger companies, enjoy substantial
competitive advantages, such as wider geographic presence, access to larger
customer bases and the capacity to leverage their sales efforts and marketing
expenditures across a broader portfolio of products, and substantially greater
financial, technical and other resources. As a result, they may be able to
adapt more quickly and effectively to new or emerging technologies and changing
opportunities, standards or customer requirements. In addition, large
competitors, such as integrated software companies and diversified, global
hardware vendors, may regularly sell enterprise-wide and other large software
applications, or large amounts of infrastructure hardware, to, and may have
more extensive relationships within, large enterprises and government agencies
worldwide, which may provide them with an important advantage in competing for
business with those potential customers.
to
detect, prevent and defend against both major and minor IT security breaches
from the end point to the data center, to the "Cloud." The SIM One technology
delivers a correlated and centralized, real-time view of alerts, status messages
and a variety of security events generated by disparate third-party security
products (such as firewalls, anti-virus products, intrusion detection software,
etc.), allowing security professionals to identify and stop potential threats in
real time. Specifically, our technology allows our SECaaS partners to sell
multiple types of cloud-based security services to their customers, including
security event analysis and notifications about real-time threats to the
customer's IT infrastructure, in addition to providing continuous and secure
logging of all of their customer's security event data for compliance and audit
purposes. Further, our own direct enterprise and government customers deploy our
technology within their own private clouds for multiple location and agency use,
or deploy it within their individual data centers for use by their security
operations team.
Formed in 1999 selling into enterprise security operations centers,
BlackStratus changed its market focus beginning in late 2008 to service the
rapid growing cloud-based SECaaS market. Since changing our focus we have
achieved the following:
•Transformed our revenue mix from primarily enterprise SIM One
deployments in 2008 to a majority of SECaaS partners and logging sales
in 2011 (52%).
•Architected our technology to address unique cloud security
requirements such as multi-tenancy and the ability to have multiple
customers managed off of a single platform.
•Signed and partnered with three multinational telecommunication
carriers on three separate continents all with revenues in excess of
$20B US.
•Had our technology adopted by over fifteen SECaaS partners worldwide.
•In 2009, completed the successful acquisition of HighTower Software
expanding our product offerings and market reach.
BlackStratus technology plays an important role in managing the growing big
data security challenges and scale issues created by the rise of three
interrelated market forces, cloud computing, mobile device proliferation, and
the rise of social networks. Whether placing their customer information into
the Cloud through SalesForce.com, allowing employees access to email on their
iPhones, or having employees post to Facebook from the company network, IT
administrators are now overwhelmed by the serious security exposure these trends
have unleashed on their networks. BlackStratus technology actively and in real
time, detects, prevents and defends against the growing and challenging
multitude of security challenges wrought by these productive but disruptive
technology trends. Our ability to consume and correlate millions of events at a
time through the Cloud or a network and identify and prevent security breaches
in real time is a mission critical component of our customers and partners
ability to manage through these market forces and to meet the legal obligations
of their service level agreements (SLAs) with their customers.
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BlackStratus, Inc. was originally incorporated as netForensics.com, Inc. on
August 4, 1999 in the State of New Jersey. On January 7, 2002,
netForensics, Inc., a wholly-owned subsidiary of netForensics.com, Inc., was
incorporated in the State of Delaware. On April 30, 2002, netForensics.com, Inc.
was merged into netForensics, Inc., in a tax-free reorganization and
netForensics, Inc. became the surviving entity. In April 2003,
netForensics, Inc. formed a wholly-owned subsidiary in the United Kingdom named
netForensics Limited, which was dissolved in January 2011. On March 5, 2012,
netForensics, Inc. changed its name to BlackStratus, Inc. Our corporate
headquarters are located at 1551 South Washington Avenue, Piscataway, New Jersey
08854, and our telephone number is (732) 393-6000. Our website address is
www.blackstratus.com.