Reciprocal marketing agreement
Definition
A strategic alliance in which two companies agree to comarket each other's products. Production rights may or may not be transferred.
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Copyright © 2011 Campbell R. Harvey, Professor of Finance, Fuqua School of Business at Duke University
Term of the Day
Replacement cost insurance
Insurance that pays out the full amount required to replace damaged property with new property, without taking into account the depreciated value of the property.
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