Reciprocal marketing agreement

Definition:

A strategic alliance in which two companies agree to comarket each other's products. Production rights may or may not be transferred.

Investing Essentials


Copyright © 2011 Campbell R. Harvey, Professor of Finance, Fuqua School of Business at Duke University

Term of the Day

Deferred annuities

Tax-advantaged life insurance products. Deferred annuities offer deferral of taxes with the option of withdrawing one's funds in the form of a life annuity.

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