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Reach Your Target Audience

NASDAQ uses Doubleclick's DART for publishers (DFP) to serve your ads. In addition to being able to deliver ads of almost any type, DFP gives you a number of controls to make your campaign more efficient. These include targeting by:
  • Geography (country, state, DMA, area code, and zip code)
  • Frequency (impressions can be capped by number of users per day or number of users per week)
  • Time (hour of day or day of week)
  • Site Area (homepage, quotes, options, ETF, international quotes, etc. )
  • Technology (operating systems and browsers)
  • Automated Optimization for placements with over 700,000 impressions per month.