Creative Specifications - Ad Specs

Please use the following creative specifications when designing online ads for NASDAQ.com.

• Headline (17 characters including spaces)
• 4 text lines (17 characters per line including spaces)
• Show URL
• One linking URL.

• Ad Dimensions: 300x250 or 336x280
• Max file size: 25k
• Animation: 3 loops max, animation must stop after 30 seconds
• Preferred format: Internal DART redirect.
• Flash: This unit accepts flash. Please see the specifications below.
• Expandable Creative: Must be specified in the IO, but this unit can be expandable. Please see specifications below.
• Video: Must be specified in the IO, but this unit can be video. Please see specifications below.
• Third party ad servers: Yes, we accept third party ad servers.
• Other technologies: On a case by case basis. Subject to site testing and approval. Additional fees apply. Must be specified IO.

• Ad Dimensions: 728x90
• Max file size: 18k
• Animation: 3 loops max, animation must stop after 30 seconds
• Preferred format: Internal DART redirect.
• Flash: This unit accepts flash. Please see the specifications below.
• Expandable Creative: Must be specified in the IO, but this unit can be expandable. Please see specifications below.
• Video/Other technologies: On a case by case basis. Subject to site testing and approval. Additional fees apply. Must be specified IO.

• Ad Dimensions: 120x600
• Max file size: 18k
• Animation: 3 loops max, animation must stop after 30 seconds
• Preferred format: Internal DART redirect.
• Flash: This unit accepts flash. Please see the specifications below.
• Expandable Creative: Must be specified in the IO, but this unit can be expandable. Please see specifications below.
• Third party ad servers: Yes, we accept third party ad servers.
• Video/Other technologies: On a case by case basis. Subject to site testing and approval. Additional fees apply. Must be specified IO.

• Ad Dimensions: 160x600
• Max file size: 18k
• Animation: 3 loops max, animation must stop after 30 seconds
• Preferred format: Internal DART redirect.
• Flash: This unit accepts flash. Please see the specifications below.
• Expandable Creative: Must be specified in the IO, but this unit can be expandable. Please see specifications below.
• Third party ad servers: Yes, we accept third party ad servers.
• Video/Other technologies: On a case by case basis. Subject to site testing and approval. Additional fees apply. Must be specified IO.

• Ad Dimensions: 120x60
• Max file size: 4k
• Preferred format: Internal DART redirect.
• Animation/Flash/Video/Expandable/Out of Box: No.
• Third party ad servers: Yes, we accept third party ad servers.

• Ad Dimensions: 88x31
• Max file size: 4k
• Preferred format: Internal DART redirect.
• Animation/Flash/Video/Expandable/Out of Box: No.
• Third party ad servers: Yes, we accept third party ad servers.

• Ad Dimensions: 300x600
• Max file size: 30k
• Animation: 3 loops max, animation must stop after 30 seconds.
• Preferred format: Internal DART redirect
• Flash: This unit accepts flash. Please see the specifications below.
• Expandable Creative: This unit is not expandable.
• Third party ad servers: Yes, we accept third party ad servers.
• Video/Other technologies: On a case by case basis. Subject to site testing and approval. Additional fees apply. Must be specified IO.

• Ad Dimensions: 720x300
• Max file size: 30k
• Animation: Unlimited
• Flash is okay. Please see specifications below.
• Third party ad servers: Yes, we accept third party ad servers.
• Video/Expandable/Other technologies: On a case by case basis. Must be specified IO. Advertiser pays any additional ad serving costs

• Please supply the following when sending Flash creative:
• .swf - the compressed version of the .fla file must be published for Flash pulg-in 7 or lower.
• .gif - the fallback GIF image
• URL - the linking URL for the ad
• Animation must stop after 30 seconds
• All locally served Flash ads need to have a clickTag encoded rather than a hard coded click-thru command. Do do this, add an object the size of the ad. The object must be converted to a symbol and defined as a "button" not a "movieclip." The button must be present for the duration of the ad. The following code needs to be added to the button actions:
  
    on (release) {
    getURL (clickTag, "_blank");
     }

• 160x600 - Maximum Dimensions 240x600 Expands left
• 336x280 - Maximum Dimensions 504x280 Expands left
• 728x90 - Maximum Dimensions 728x270 Expands down
• File size and animation requirements are same as standard ads.
• Must be user-initiated for expansion and sound.
• Must have a close button and automatically close when rolled off.
• If roll-over initiated, there must be a 1-second delay on expansion.
• Advertiser pays additional serving costs