Download or Print Creative Specifications Only
(PDF)
Download or Print Entire Media Kit
|
|
Creative Specifications - Ad Specs
Please use the following creative specifications when designing online ads for NASDAQ.com.
|
Text Ad
-
Headline (17 characters including spaces)
-
4 text lines (17 characters per line including spaces)
-
Show URL
-
One linking URL.
|
Rectangle/Box/LREC/REC/MPU
-
Ad Dimensions: 300x250 or 336x280
-
Max file size: 25k
-
Animation: 3 loops max, animation must stop after 30 seconds
-
Preferred format: Internal DART redirect.
-
Flash: This unit accepts flash. Please see the specifications below.
-
Expandable Creative: Must be specified in the IO, but this unit can be expandable.
Please see specifications below.
-
Video: Must be specified in the IO, but this unit can be video.
Please see specifications below.
-
Third party ad servers: Yes, we accept third party ad servers.
-
Other technologies: On a case by case basis. Subject to site testing
and approval. Additional fees apply. Must be specified IO.
|
Leaderboard
-
Ad Dimensions: 728x90
-
Max file size: 18k
-
Animation: 3 loops max, animation must stop after 30 seconds
-
Preferred format: Internal DART redirect.
-
Flash: This unit accepts flash. Please see the specifications below.
-
Expandable Creative: Must be specified in the IO, but this unit can be expandable.
Please see specifications below.
-
Video/Other technologies: On a case by case basis. Subject to site
testing and approval. Additional fees apply. Must be specified IO.
|
Skyscraper
-
Ad Dimensions: 120x600
-
Max file size: 18k
-
Animation: 3 loops max, animation must stop after 30 seconds
-
Preferred format: Internal DART redirect.
-
Flash: This unit accepts flash. Please see the specifications below.
-
Expandable Creative: Must be specified in the IO, but this unit can be expandable.
Please see specifications below.
-
Third party ad servers: Yes, we accept third party ad servers.
-
Video/Other technologies: On a case by case basis. Subject to site
testing and approval. Additional fees apply. Must be specified IO.
|
Wide Sky
-
Ad Dimensions: 160x600
-
Max file size: 18k
-
Animation: 3 loops max, animation must stop after 30 seconds
-
Preferred format: Internal DART redirect.
-
Flash: This unit accepts flash. Please see the specifications below.
-
Expandable Creative: Must be specified in the IO, but this unit can be expandable.
Please see specifications below.
-
Third party ad servers: Yes, we accept third party ad servers.
-
Video/Other technologies: On a case by case basis. Subject to site
testing and approval. Additional fees apply. Must be specified IO.
|
Button
-
Ad Dimensions: 120x60
-
Max file size: 4k
-
Preferred format: Internal DART redirect.
-
Animation/Flash/Video/Expandable/Out of Box: No.
-
Third party ad servers: Yes, we accept third party ad servers.
|
Badge
-
Ad Dimensions: 88x31
-
Max file size: 4k
-
Preferred format: Internal DART redirect.
-
Animation/Flash/Video/Expandable/Out of Box: No.
-
Third party ad servers: Yes, we accept third party ad servers.
|
Half Page Ad
-
Ad Dimensions: 300x600
-
Max file size: 30k
-
Animation: 3 loops max, animation must stop after 30 seconds.
-
Preferred format: Internal DART redirect
-
Flash: This unit accepts flash. Please see the specifications below.
-
Expandable Creative: This unit is not expandable.
-
Third party ad servers: Yes, we accept third party ad servers.
-
Video/Other technologies: On a case by case basis. Subject to site
testing and approval. Additional fees apply. Must be specified IO.
|
Pop Under
-
Ad Dimensions: 720x300
-
Max file size: 30k
-
Animation: Unlimited
-
Flash is okay. Please see specifications below.
-
Third party ad servers: Yes, we accept third party ad servers.
-
Video/Expandable/Other technologies: On a case by case basis. Must be specified
IO. Advertiser pays any additional ad serving costs
|
Flash Creative
-
Please supply the following when sending Flash creative:
-
.swf - the compressed version of the .fla file must be published for Flash
pulg-in 7 or lower.
-
.gif - the fallback GIF image
-
URL - the linking URL for the ad
-
Animation must stop after 30 seconds
-
All locally served Flash ads need to have a clickTag encoded rather than a hard
coded click-thru command. Do do this, add an object the size of the ad. The object
must be converted to a symbol and defined as a "button" not a "movieclip." The
button must be present for the duration of the ad. The following code needs to
be added to the button actions:
on (release) {
getURL (clickTag, "_blank");
}
|
Expandable Creative
-
160x600 - Maximum Dimensions 240x600 Expands left
-
336x280 - Maximum Dimensions 504x280 Expands left
-
728x90 - Maximum Dimensions 728x270 Expands down
-
File size and animation requirements are same as standard ads.
-
Must be user-initiated for expansion and sound.
-
Must have a close button and automatically close when rolled off.
-
If roll-over initiated, there must be a 1-second delay on expansion.
-
Advertiser pays additional serving costs
|
Video
-
Must be specified in IO.
-
Must load with sound off
-
Sound must be click activated, not rollover activated
-
Max run time 30 seconds,
-
Stop icon must be visible.
-
Advertiser pays any additional serving costs.
-
Polite download: Preload < 15k. Rest of file (100k max) must stream after the
rest of the page finishes loading.
|