Advertise on NASDAQ.com



Creative Specifications - Ad Specs

Please use the following creative specifications when designing online ads for NASDAQ.com

Broker Center Specs

BROKER COMPARISON SPEC SHEET

View Broker Comparison spec sheet (PDF)

FOREX BROKER COMPARISON SPEC SHEET

View Forex Broker Comparison spec sheet (PDF)

Standard Media

FILE TYPE SPECS

  • JPG, GIF, SWF
  • Max loop time: 30 seconds
  • Max loops: 3
  • No blinking

AD SIZE

MAX FILE SIZE

728x9030K
300x25030K
300x60040K
160x60030K

Other Standard Units

INTEGRATED CONTENT UNIT (ICU)

  • Text: 85 characters including spaces
  • Graphic: Static Logo 90x15
  • Linking URLs
  • The ICU is site served only
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BUTTON

  • Ad Dimensions: 120x60
  • Max file size: 8k
  • Preferred format: Internal DART redirect
  • Animation/Flash/Video/Expandable/Out of Box: Stop after 15 seconds. No blinking.
  • Third party ad servers: Yes, we accept third party ad servers.

LOGO BUTTON

  • Ad Dimensions: 88x31
  • Max file size: 5k
  • Preferred format: Internal DART redirect
  • Animation/Flash/Video/Expandable/Out of Box: No
  • Third party ad servers: Yes, we accept third party ad servers.
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MENU BAR BUTTON

  • Ad Dimensions: 184x29 sent to NASDAQ.com. We will add the drop shadow to integrate into the menu bar. After the drop shadow is added, the creative will be 185x35.
  • You may then load the 185x35 into your ad server and send us tags, or we can serve it though DART.
  • Max file size: 5k
  • Preferred format: Static GIF
  • Animation/Flash/Video/Expandable/Out of Box: No.
  • Third party ad servers: Yes, we accept third party ad servers.

Rich Media


  • .swf: the compressed version of the .fla file must be published for Flash plug-in 8 or lower.
  • .gif: the fallback GIF image
  • All locally served Flash ads need to have a clickTag encoded rather than a hard coded click-thru command. Do this, add an object the size of the ad. The object must be converted to a symbol and defined as a "button" not a "movieclip." The button must be present for the duration of the ad. The following code must be added to the button actions:
    on (release) {
    getURL (clickTag, "_blank");
    }

*All expandable creative must be user-initiated for expansion and sound.
Must have a visible close button and must auto-close when rolled off. Advertiser pays additional serving costs.

*All video creative must be specified in Insertion Order.
Must load with sound off. Sound must be click-activated NOT rollover activated. Stop icon must be visible.


Ad Size

File Type

Initial Load

Max File Size

3rd Party Tags

Specs

Additional Info

Leaderboard: 728x90 JPG, GIF, SWF <15K 100K Yes Expands left;
Max expanded size: 240x600
N/A
300x250 JPG, GIF, SWF <15K 100K Yes Expands left;
Max expanded size: 504x250
N/A
300x600 JPG, GIF, SWF <15K 100K Yes Expands left;
Max expanded size: 600x600
N/A
160x600 JPG, GIF, SWF <15K 100K Yes Expands left;
Max expanded size: 728x270
N/A
Interstitial: 640x480 JPG, GIF, SWF 60K 100K Yes Must have a prominent "X CLOSE" button in upper right corner. 15 seconds then auto-close. Please provide 3rd party ad tag, or if siteserved, please provide SWF and FLA and all corresponding fonts and build in a clickTag.
Video Interstitial: 800x600 Video: 800x356 (16:9) aspect ratio. Top banner 800x75 jpg. Bottom banner 800x75 Video. N/A N/A Yes Duration: Up to 30 seconds Interstitial units must have a prominent "X CLOSE" button in upper right crnr. Video can be any size under the 800 x 600 container, and top/bottom banner can be adjusted accordingly.

ASSETS REQUIRED: Please provide high-quality video file (MOV, MP4, etc) and any assets for the top/bottom banner on the unit
Pencil: 980x60 JPG, GIF, SWF <15K 100K Yes N/A N/A
Pencil Pushdown JPG, GIF, SWF <15K 100K Yes Auto expand is frequency capped 1 per user per hour. Max animation length upon expansion is 10 seconds. All audio and video must be user-initiated. Must have clearly defined auto-close.
Skin JPG, GIF N/A N/A No Site served.