Web NASDAQ.com
Advertise on NASDAQ.com


Download or Print Media Kit (PDF)

NASDAQ Demographics and Usage Statistics

 
Usage Statistics
  • 2 million unique visitors per month
  • 6 million visits per month
  • 30 million page views per month
Gender, Age, Education and Location
  • 57% Male
  • 13% under 35; 50% Age 35-55; 37% over 55
  • 54% College Grad/Post Grad (Index 107)
  • 44% Outside the United States
Wealthy Online Traders
  • 51% have incomes exceeding $75,000 (Index 123)
  • 31% have incomes of over $100,000 (Index 134)
  • 37% have a portfolio of over $100,000 (Index 155)
  • 31% have sold stocks online in the last 6 months (Index 442)
Corporate Business Leaders
  • 7% are C-Level Exec/Owner (Index 146)
  • 5% are EVP/SVP/VP (Index 225)
  • 6% are Sr. Management (Index 256)
  • 6% are Self-Employed (Index 131)
  • 43% are a Business purchase/decision makers w/in company (Index 131)
  • 6% are a Member of IS/IT/MIS Industry (Index 163)
  • 6% are a Member of Finance/Banking Industry (Index 231)
Heavy Travelers
  • 17% have taken a business trip in the last 30 days (Index 158).
  • 51% have traveled by air in the last 3 months (Index 125)
Top 10 Non-US Countries and Percent of Site Traffic
     
      Canada 5.6%
      Germany 3.2%
      United Kingdom 3.1%
      Italy 2.9%
      Belgium 2.3%
      Israel 2.3%
      India 1.8%
      Netherlands 1.4%
      China 1.4%
      Switzerland 1.4%