2008 U.S. Economic Events & Analysis
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Redbook
Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales. Why Investors Care

Released on 11/18/08 For wk 11/15 2008
Store Sales Y/Y change
 Actual -0.9%  
 Previous -1.0 %  

Highlights
Store sales are in contraction. Redbook's same-store sales tally for the Nov. 15 week shows a 0.9 percent decline from the year-ago week, the second week of decline and compared with ICSC-Goldman's -0.1 percent reading posted earlier this morning. Redbook said holiday promotions are already in place as retailers seek to boost traffic.


 
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