2008 U.S. Economic Events & Analysis
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Redbook
Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales. Why Investors Care

Released on 10/28/08 For wk 10/25 2008
Store Sales Y/Y change
 Actual 0.7%  
 Previous 0.5 %  

Highlights
Store sales remain very weak, at a +0.7 percent year-on-year pace for the Oct. 25 week, edging back 1 tenth in the week near the lowest levels of the year. But the report was upbeat, saying Halloween sales have been strong so far. Nevertheless, retail sales for October may prove equally as scary as September and August sales.


 
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