2008 U.S. Economic Events & Analysis
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Redbook
Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales. Why Investors Care

Released on 10/7/08 For wk 10/4 2008
Store Sales Y/Y change
 Actual 0.8%  
 Previous 1.0 %  

Highlights
In contrast to ICSC-Goldman, Redbook reports weaker same-store sales in the Oct. 4 week, at only +0.8 percent year-on-year for the softest pace since the Easter effects of April. Redbook stressed that customer traffic is weak. A run of chain stores will report monthly sales on Thursday. Vehicle sales reported last week showed a steep month-to-month decline.


 
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