2007 U.S. Economic Events & Analysis
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Redbook
Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales. Why Investors Care

Released on 8/28/07 For wk 8/25 2007
Store Sales Y/Y change
 Actual 2.4%  
 Previous 2.0 %  

Highlights
Retail sales once again were no better than moderate, at a 2.4 percent year-on-year pace in the Aug. 25 week, according to Redbook's tally that closely matches the 2.5 percent pace posted by ICSC-UBS earlier this morning. But Redbook was upbeat on the results, saying the pace was firmer than what retailers were expecting and was boosted by tax holidays in Texas and Connecticut. The report said apparel sales were firm in the south where school starts earlier than other parts of the country. The report also said sales of electronics goods were firm.


 
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