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Yet Another Gaming Deal for Hasbro - Analyst Blog
8/15/2013 10:30:00 AM
) recently added another feather in its crown by signing a deal
with Paris-based digital gaming company Ubisoft Entertainment SA.
Per the deal, Ubisoft will develop and publish current and
next-generation console games based on a few of Hasbro's popular
gaming brands, including Monopoly, Scrabble (in the US and Canada
only), Trivial Pursuit, Risk, Battleship and Cranium. Financial
terms and conditions of the deal have not been disclosed yet.
Ubisoft is a recognized name in the console gaming
arena. It develops, publishes and distributes video games
for portable and home consoles, personal computers, smartphones,
and tablets globally. Notably, console game is a form of
interactive multimedia used for entertainment purpose. Ubisoft's
expertise in the console gaming space makes it worth considering
for a partnership.
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