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WPP's Ogilvy PR to Promote Castrol - Analyst Blog

Posted: 5/15/2013 7:28:00 PM
Referenced Stocks: BP;PAYX;PRAA;WPPGY

Ogilvy Public Relations, an operating unit of Ogilvy & Mather, which is a subsidiary of the largest communication company - WPP PLC ( WPPGY ), was recently selected by Castrol as its primary agency to promote its products across the U.S.

As a primary agency of Castrol, Ogilvy Public Relations will support Castrol's GTX and EDGE products and provide strategic development and media relation programs for its portfolio. The strategic move is intended to foster consumer awareness and media coverage of the Castrol brand. Through Ogilvy Public Relations, this leader in lubricant solutions will further augment its brand awareness and support its sports sponsorship programs across Major League Soccer, U.S. Soccer and the National Football League.

Castrol is the leading brand of BP Lubricants USA Inc. that is owned by global oil giant BP plc ( BP ). It markets premium lubricants and business-building programs directly to independent lube operators, service providers, car dealers and leading retailers. This partnership with Ogilvy Public Relations is likely to drive its advertising campaigns to a broader global audience.

WPP, through its operating companies, offers a host of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; direct and digital promotion, and relationship marketing.  The primary focus of the company is to grow its revenues and gross margin at a faster rate than the industry average. Going forward, WPP expects to achieve a market-leading position in the new markets, new media, and consumer insight.

WPP currently has a Zacks Rank #2 (Buy). Other stocks within the industry carrying the same Zacks Rank as WPP include Paychex, Inc . ( PAYX ) and Portfolio Recovery Associates Inc . ( PRAA ).

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