WPP's Ogilvy PR Roped in by InterContinental - Analyst Blog
Ogilvy Public Relations (Ogilvy PR), a unit of Ogilvy & Mather, which in turn is a subsidiary of WPP plc ( WPPGY ), was recently selected by one of the world's largest hotel groups, InterContinental Hotels Group plc ( IHG ) to increase brand awareness.
Ogilvy PR is a multi-disciplinary communication leader, which manages the advertising, direct marketing, activation, promotional, digital and entertainment portfolio of Ogilvy & Mather. Ogilvy PR offers a wide array of business solutions through content creation, community building and communication with considerable results.
As part of the deal, Ogilvy PR will be responsible for enhancing InterContinental's image and spreading its awareness among global bigwigs and creative industries. Moreover, Ogilvy PR's Corporate and Public Affairs division will advertise and celebrate the hotel's creative marketing across its portfolio of hotel brands.
InterContinental had earlier collaborated with WPP at the beginning of this year. The hotel firm believes that with the recent tie-up, WPP and Ogilvy PR will work in unison to further strengthen this partnership.
WPP's expertise and domain knowledge will aid InterContinental to showcase its brands in a much better manner.
WPP, the parent company of Ogilvy PR, offers a host of advertising and marketing services including advertising and media investment management; consumer insight; public relations and public affairs; direct and digital promotion as well as relationship marketing. The primary focus of the company is to grow its revenues and gross margin at a faster rate than the industry average. Going forward, WPP expects to achieve a leading position in new markets and new media as well as depth in consumer insight.
INTERCONTL HTLS (IHG): Free Stock Analysis Report
MDC PTNRS INC (MDCA): Free Stock Analysis Report
PUBLICIS GP-ADR (PUBGY): Get Free Report
WPP PLC (WPPGY): Free Stock Analysis Report
To read this article on Zacks.com click here.
Zacks Investment Research