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10/8/2012 7:33:08 PM
The third quarter of 2012 is in the books. Now we get a chance to look at those books.
As per tradition, Alcoa ( AA ) unofficially kicks off Q3 earnings season tomorrow after the market closes. The rest of the week is relatively light, though there are a few big names set to report earnings between now and Friday.
Much is up in the air right now. We don't know who our next president will be. A " fiscal cliff " may be looming. The fate of several debt-ridden euro zone nations hangs in the balance.
So earnings are one of the few concrete measuring sticks we have for the next month. With uncertainty plaguing the market, that makes this earnings season more important than usual. Q3 earnings may play a large role in determining which direction the market goes between now and November 6.
Every report over the next month counts. With that in mind, here are this week's notable earnings reports - including the first of the big banks: