Leading meat processor
Tyson Foods Inc.
) recently joined forces with healthy and low calorie food
specialist Hungry Girl Lisa Lillien to provide new variants of
low-calorie meals for calorie-conscious customers.
The company also launched a new page on
) on January 1, 2013 where it will introduce new recipes, provide
tips and prizes to encourage participants. The website will
showcase meat dishes prepared from the Tyson Grilled & Ready
product line, which is 98% fat free and devoid of preservatives.
The Tyson Grilled & Ready chicken and Grilled & Ready
beef products that are being promoted here are conveniently
packed and targeted at busy women.
It is a well-known fact that primarily three kinds of women are
most concerned about calories - those with less time, less will
power or higher cravings. With this endeavor, Tyson is looking to
reach out to women in each of these categories.
The decision to involve social media (Facebook) is also a
positive since social interactions will greatly increase
awareness and the chances of drawing more women into the program.
Roping in a popular figure such as Lisa Lillien further increases
the chances of success.
Meat companies have been focusing on fat-free meat products after
First Lady Michele Obama's fitness campaign 'Let's Move,' kicked
off nearly two years back with the intention of protecting
children from obesity.
The 'Let's Move' campaign has changed the way Americans eat.
Mrs. Obama has addressed governors, mayors, school groups, food
makers and other constituencies, urging them to promote a healthy
and obesity-free lifestyle for the future of America.
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Mrs. Obama's campaigns have forced retailers to reconsider
things, as most recently
Walmart Stores Inc.
), the country's largest retailer, promised to cut the levels of
salt, fat and sugar in its products. It also pledged to bring
down the prices of fresh fruit and vegetables so that they are
easily available to people striving for healthy eating habits.
Currently, we have a Neutral recommendation on the stock. Tyson
holds a Zacks #2 Rank (Buy).