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The Marissa Mayer Effect

Posted
5/21/2013 4:47:00 PM
By: Wyatt Investment Research
Referenced Stocks:AAPL;AOL;FB;YHOO

Until last summer, Yahoo! ( YHOO ) looked like a dying company , one that peaked in the late '90s. Now it's in the midst of a resurgence, growing profits and shelling out a billion dollars to buy social-blogging platforms.

The reason for the turnaround? Marissa Mayer .

Prior to hiring Mayer as CEO last July, Yahoo! had cycled through four CEOs in four years. Mayer has brought stability, growth and - most importantly - relevance back to a company that seemed on the brink of going the way of AOL ( AOL ) .

Since Mayer's hiring on July 16, 2012, here are some of the improvements Yahoo! has made:

Yahoo! was in the dumps for years as the company lacked true leadership, direction and innovation. With Marissa Mayer running the show, Yahoo! is suddenly hip again, snatching up a popular social media company like Tumblr the way Facebook ( FB ) did when it bought out Instagram last year.

Investors trust Mayer. And right now the 37-year-old CEO is leading an improbable resurgence at a company that 10 months ago appeared beyond saving.