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Ogilvy Appointed as EVOL Foods' PR - Analyst Blog
EVOL Foods, a manufacturer of natural and organic frozen meals and snacks, recently appointed Ogilvy Public Relations, an integrated global communications firm, as its public relations (PR) agency to promote its products across the country.
As the official PR agency of EVOL Foods, Ogilvy Public
Relations will be entailed to implement a strategic mix of
consumer brand marketing initiatives including media relations,
event activations and social media programming.
The strategic move is intended to increase consumer awareness and media coverage to generate top-of-the-mind recall for the brand. Ogilvy Public Relations will also provide the requisite support for the new product offerings of EVOL Foods by creating a strong and effective strategic communications program.
With an array of products in the Natural/Organic category such as frozen burritos, flatbreads, pizzas and entrees, EVOL Foods is one of the fastest growing brands in the industry. The company particularly focuses on nutritious food with all-natural ingredients that taste delicious and are widely available across all the leading retail stores in the country.
Ogilvy Public Relations is an operating unit of Ogilvy & Mather, a subsidiary of WPP plc ( WPPGY ). Through its operating companies, WPP offers a host of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; direct and digital promotion and relationship marketing.
In 2013, WPP anticipates a like-for-like revenue and gross margin growth of around 3% and operating margin improvement of 0.5 margin points, with a primary focus on revenue and gross margin growth at a faster rate than the industry average. The company expects to achieve it by its market-leading position in the new markets, in new media, and in consumer insight.
However, WPP faces tough competition from other players in the market such as Clear Channel Outdoor Holdings Inc. ( CCO ), Publicis Groupe SA ( PUBGY ), and AirMedia Group Inc. ( AMCN ). WPP currently has a Zacks Rank #3 (Hold).
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