In order to enhance its feature phone range, Finnish handset
) has launched a high-end feature phone, Nokia 515. It is priced
at $150 and is available in both single and dual-SIM modes.
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Nokia 515 comes with a 5 MP camera and LED flash while its screen
is protected by a scratch-resistant gorilla glass. The handset
flaunts an aluminum coated chassis of 11 mm thickness. It also
features 256MB internal storage, 32GB microSD support, Bluetooth
3.0, HD Voice and USB tethering. Next month, Nokia expects to
ship the device to Russia, Germany, Switzerland and Poland.
In the recently concluded second quarter of fiscal 2013, Nokia
sold 53.7 million feature phones (including 4.3 million Asha
full-touch phones). According to Gartner Research firm, Nokia
came a close second to Samsung in the feature phone market
despite its declining smartphone business. The company had 14% of
the feature phone market share at the end of the last quarter.
) Windows-based Lumia flagship phones, Nokia is still struggling
in the smartphone business. In the second quarter of fiscal 2013,
the company sold nearly 7.4 million Lumia smartphones as compared
to Samsung's 71 million and
) 31 million smartphones. Moreover, Microsoft's Windows operating
system holds 3.3% market share as compared to 79% and 14.2% owned
) Android and Apple's iOS mobile platform, respectively.
The feature phone business is doing quite well in emerging
nations like India, with the Asha series being a huge hit. So,
the launch of Nokia 515 will certainly boost Nokia's feature
phone business. However, Nokia 515 is priced quite high, which
might hamper sales.
Nokia currently carries a Zacks Rank #3 (Hold).