New Personal Finance Game from FICO - Analyst Blog
In a move to financially educate Brazilians, Fair Isaac Corporation ( FICO ) launched a mobile game- FICO Missao: Positivo in Brazil. The game is accessible on Android and iOS mobile operating systems.
The game is expected to test a consumer's financial knowledge, reward them with status and coins, and make learning about essentials of personal financing an entertaining thing. The game has been specifically designed to enable players recognize their financial obligations and help them understand the working process of credit. The game also provides tips on maintaining good credit behavior.
Fair Isaac's game will make financial education fun for the 30 million smartphone users in Brazil, majority of whom are young adults and belong to the rising middle class.
Fair Isaac's mobile game launch is an innovative way to financially educate Brazilian consumers, 45% of whom are unbanked. Moreover, 25% of Brazil's middle class population and 75% of segments D & E face credit restrictions.
Fair Isaac is a leading predictive analytics and decision management software firm. The company's analytics software has helped multiple industries to administer risks, avoid frauds, make profitable decisions and maintain strong customer relationship. The company uses open-source standards and cloud computing to reduce costs and speed up work
Fair Isaac currently carries a Zacks Rank #4 (Sell). Better placed companies in the computer and technology sector include AVG Technologies N.V. ( AVG ), Alliance Fiber Optic Products Inc . ( AFOP ) and Ciena Corp. ( CIEN ). While Alliance Fiber and Ciena both carry a Zacks Rank #1 (Strong Buy), AVG Technologies has a Zacks Rank #2 (Buy).
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