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Micron's Memory Solutions for Mac Pro - Analyst Blog

Posted
12/20/2013 4:17:00 PM
By: Zacks.com
Referenced Stocks:AAPL;BRCM;INTC;MU;R

Micron Technology 's ( MU ) Crucial brand has introduced specialized memory solutions for Apple 's ( AAPL ) new Mac Pro systems. The current memory solution reduces response time of Mac Pro workstations by enhanced system performance when performing multiple tasks at the same time. The Crucial brand provides solid state drives (SSDs) and DRAM products for client PCs and servers.

The current solution is available through select global channel partners and also from the Crucial website. Micron has designed the solution in a way so that it can work at an optimum level while Mac Pro systems' data-intensive programs such as Apple(R) FinalCut Pro(R) or Adobe(R) Photoshop(R) software are being used. The new product offering is aimed to further integrate its memory technologies with Apple's systems.

On a different note, Micron and Broadcom ( BRCM ) joined forces to develop a new solution to protect against DRAM timing factors for enhancing the performance for networking customers. The company claims that the new solution offers a more flexible, efficient and improved signaling solution. It helps to reduce power consumption, increases speed and provides the latest GPUs with ever-increasing bandwidth for desktops, notebooks and server computing.

Micron has been constantly innovating in memory technologies, spanning DRAM, NAND and NOR Flash memory solutions, which are being widely used in the latest mobile computing devices as well as in consumer, networking and embedded products.

Though Micron's prospects in the mobile DRAM market look promising, it will not be easy to outpace Samsung. Samsung has held the largest share of this market for years and there are indications that it will continue to do so in the next few years as well.

Moreover, Micron's peer Hynix is reported to invest approximately $4 billion to build a new manufacturing facility for DRAM memory chips whose production is expected to start from 2015. Thus, over supply of DRAM chips could negatively impact prices. Additionally, it will also not be easy for Micron to capture share from SanDisk Corp. ( SNDK ), a key player in the NAND zone. Nevertheless, with support from its prime NAND customers - Apple and Intel Corp. ( INTC ) - the situation could become favorable for Micron going forward.

Currently, Micron has a Zacks Rank #1 (Strong Buy).



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