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Michael Kors (KORS) is on the Right Course

By: Market IQ
Posted: 7/11/2013 3:09:00 PM
Referenced Stocks: COH;FNP;KORS;RL;VFC

By Erika Chau and Adil Yousuf

After recovering from bankruptcy in 1990, Michael Kors, the founder behind the eponymous brand Michael Kors Holdings (NASDAQ:KORS) has grown the Company into nearly a $13 billion empire. By aligning the brand with a jet-set lifestyle that is more 'aspirational' than its accessible luxury peers, KORS has established a fashion-forward reputation that resonates deeply with consumers.

Michael Kors' astounding growth over the past few years poses a potential threat to the market share of Coach Inc. (NYSE:COH), the current dominant player in the US with 28% of the US handbag market. While KORS holds only a third of Coach's market share, KORS has cornered a lucrative position by providing more fashionable product offerings at similar price points. While other rival brands like Kate Spade and Tory Burch are also growing quickly, Michael Kors appears to be the most serious challenger to Coach's reign.

KORS has also taken a page out of the playbook of iconic luxury brands like Hermes and Chanel by anchoring its product line with specific handbag and accessory pieces — Hermes has the Birkin, KORS has the Hamilton bag and its line of chronograph watches. This has helped to further the perceived prestige of Michael Kors products by preserving brand loyalty and strengthening brand recognition.

Recently, the high-end retailer reported sturdy fiscal Q4 2013 Earnings that blew past expectations as sales of handbags and flashy watches surged. Key highlights from the Earnings report are as follows:

Much of the Company's growth can be attributed to expanding market penetration both domestically and abroad, a well-diversified and appealing product line, as well as mounting brand recognition worldwide. Favourable economic conditions will further amplify KORS's trend of stunning earnings growth in the upcoming quarters. With US consumer confidence recently hitting six-year highs, consumers are loosening their purse strings and are likely to indulge in accessible luxuries from retailers like Michael Kors. Positive employment data is another bullish sign for the consumer retail market that bodes well for the Company.

Market IQ pro metrics give KORS a Neutral+ rating. Market IQ characterizes KORS as high Quality but low Value stock (see below).

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The above Quality - Value chart consists of the following companies: Michael Kors (NASDAQ:KORS), Fifth and Pacific Companies(NYSE:FNP), Coach Inc. (NYSE:COH), V.F. Corporation (NYSE:VFC), and Ralph Lauren Corporation (NYSE:RL).

The Company's qualitative strengths can be seen in multiple areas such as EPS growth, Return on Equity (ROE), and Financial Strength.

Based on Market IQ's Valuation metrics, KORS is trading at a high premium. Since its IPO in 2011, the price of KORS has skyrocketed nearly 260%, significantly outperforming its peers and the S&P500 Index. The stock's sharp appreciation has driven it to a Valuation level, which is now expensive relative to its peers (see below).

Note: The table shows capped priced multiples

 

Despite the high Valuation, KORS's impressive trend of growth and its valuable brand equity serves to justify the premium investors are placing on the stock. With stellar growth prospects and sound financials, the vast majority of analysts have been very bullish on KORS — EPS estimates for fiscal 2014 have increased from $2.34 per share 90 days ago to a current estimate of $2.57 per share.

For the upcoming fiscal year, KORS has set revenue projections of $2.65 billion, with EPS estimates between $2.43 to $2.47. The expectations on Wall Street are slightly rosier, however, with estimates of $2.82 billion and EPS of $2.45. It should be noted that despite giving modest projections, KORS has consistently surpassed analysts' EPS by an average of 44% for the past four quarters. Based on this trend, it may be reasonable to expect further upwards revision in revenue and EPS in the near future.

Going forward, management foresees opportunities for expansion within domestic and international markets.

Within the domestic market, the Company is planning on expanding its retail store count from 231 locations to 50 new stores by end of 2013. Additionally, KORS is focused on driving incremental revenue from wholesale segment by converting department store doors to shop-in-shops. An in-store conversion produces three times the sales volume of an unconverted door. The Company sees an opportunity to operate through shop-in-shops within 1000 doors domestically, with plans to convert over 100 per year.

On the international front, the firm is focused on exploring avenues of growth within the European market and the Far East by opening 40 new boutiques in Europe and approximately 200 stores in the Far East.

Management is confident in its ability to continue attracting consumers with its chic assortment of products and a differentiated positioning within the luxury retail market. With aggressive domestic and international expansion plans, management's optimism is another symbol heralding a bright future ahead of KORS.

 

This commentary is for informational purposes only and does not constitute investment advice. The opinions offered herein are not recommendations to buy, sell or hold securities. Market IQ expressly disclaims all liability in respect to actions taken based on any or all of the information on this writing.