Green Mountain Coffee Roasters, Starbucks Sign Expanded Strategic Deal; Starbucks Turns Negative After Hitting Yr Highs
Green Mountain Coffee Roasters ( GMCR ) and Starbucks ( SBUX ) have expanded their strategic relationship to include the manufacturing, marketing, distribution and sale of Starbucks-branded Vue packs for use in GMCR's recently introduced Keurig Vue Brewer.
Under the agreement, Keurig will be the exclusive brewing system offering Starbucks coffee and Tazo tea. GMCR will distribute Starbucks Vue packs initially in specialty, department store, and mass retailers in the U.S. as well as on GMCR's consumer direct websites by fall 2012.
SBUX shares have turned negative after touching a new year high earlier while GMCR shares are up 7% to around $54.30 having touched $54.75.