Gillette Clear Gel Deodorant Celebrates the Start of the New NFL Season with One-of-a-Kind "Training Tracks" Music Video
Directed by Academy Award Winner Michel Gondry with Music Developed
by Phil Mossman, the Video Features NFL Players from the Brand's "Built
for Training" Series
Celebrating the end of a grueling summer of NFL training camps and the
start of the regular season, Gillette (NYSE:PG) Clear
Gel Deodorant today released "Training
Tracks," an all-new music video that uses the sounds of NFL players
and high performance athletes training to create a one-of-a-kind musical
experience. Developed in conjunction with Gillette Deodorant's "Built
for Training" program, the music video features corner backs Champ
Bailey and Kayvon Webster of the Denver Broncos, running backs BenJarvus
Green-Ellis and Giovani Bernard of the Cincinnati Bengals and former
Notre Dame offensive guard Mike Golic, Jr., training in the gym to
create a distinctive musical track.
The shoot was directed by Academy Award Winner Michel Gondry, one of the
world's most visionary music video directors, and features a track
conceived by Phil Mossman, formally of critically acclaimed LCD
Soundsystem. "Training Tracks" is the intersection of technology, sound
and world-class athleticism, and provides an artistic take on what it
really takes to train like a pro. The unique music experiment was
produced at the legendary Ocean Way Studios in Hollywood, home to some
of the most famous original music recordings of all time.
All five athletes participated in Gillette Deodorant's "Built for
Training" program this summer, a six-installment web series on www.nfl.com/builtfortraining
that looked at some of the toughest elements of NFL training camp
through the eyes of hopeful rookies and their seasoned mentors.
"Training Tracks" marks the conclusion of training camp and the web
series, and the kickoff of an exciting new NFL season.
"Working with Gillette and top NFL players to create something that is
so unique has been amazing," said Michel Gondry. "It has been a great
opportunity to work on a program that combines music, sports and
"If there is one thing I have learned over my time as a musician, it's
that music can be created in nearly any environment," said Phil Mossman.
"The idea of working with some of the league's top players was exciting,
and I'm thrilled to be a part of such a unique program."
Built for training, Gillette anti-perspirant deodorant products are
designed with the high-performing man in mind, so that athletes of any
caliber can give everything and smell nothing. Gillette Clear Gel
deodorants are available in a broad range of scents at traditional and
online retail outlets throughout the U.S. To see the Built for Training
series in its entirety, visit www.nfl.com/builtfortraining
For over 110 years, Gillette has delivered the best a man can get -
making the lives of over 800 million men around the world better, and
more comfortable, through grooming innovation. Demonstrating precision
technology and unrivaled product performance, Gillette provides
solutions for all of men's grooming needs. From shaving and body
grooming, to skin care and sweat protection, Gillette offers a wide
variety of products including razors, shave prep (gels, foams and
creams), skin care, after shaves, antiperspirants, deodorants and body
wash. Stemming from the idea that precision both on and off the field
help athletes perform at their best, Gillette has developed a rich,
global sports heritage. For more information and the latest news on
Gillette, visit www.gillette.com,
and follow Gillette on Twitter at @Gillette.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®,
Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®,
Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®,
Wella®, and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
Source: Procter & Gamble