Delta Staff Get Tech Savvy - Analyst Blog
Delta Air Lines
) will allow over 19,000 flight attendants to use Windows Phone 8
enabled devices for fast and smooth on-board communication. This
will also render improved services for flyers.
The gadget - a Lumia 820 from Nokia Corporation ( NOK ) - will help Delta flight staff to offer passengers with swift credit card processing for in-flight purchases. Customers can also avail the facility to upgrade to the trendy Economy Comfort seating while in jet. Going further, the airline plans to extend customer-specific information to the attendants for better customized services.
These devices will be connected through Wi-Fi, on AT&T Inc. 's ( T ) 4G network. This move calls for expansion of services in the coming three years and to the newly launched Nokia phones.
Over the last couple of months, Delta - the second largest airline company in the U.S. after United Continental Holdings Inc. ( UAL ) - is concentrating on technological upgrade for efficient and hassle-free operations. Last year, the carrier introduced Fly Delta app for iPad as well as inaugurated the new delta.com website.
For the balance of the year, we expect Delta to perform impressively on various strategic measures such as route launch, renovation of airport terminals, revamping of fleet structures and profitable acquisitions. Management's balanced capital deployment plan is expected to enhance shareholder value.
Nevertheless, we stay on the sidelines considering certain risk factors that the company encounters. These include fuel price and economic volatility, labor trouble, political outbursts and federal directives.
Delta - which offers in-air Wi-Fi on more than 800 aircraft - carries a Zacks Rank #3, implying a Hold rating.
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