Apple Is Struggling to Beat Android in Europe, Despite Slight Good News From UK
From December 1, 2013 to February 28, 2014,
) iPhones took a 32.1% share of the mobile OS market in Great
Britain, according to Kantar Worldpanel ComTech. That figure
represents a 3% jump from the same period the year prior. And
) Android still held a dominant 54% market share, it was down from
58.3% year-over-year. That represents some progress for Apple in
Great Britain. In the rest of Europe, however, it's another story.
Combining figures for the important markets of France, Germany, Italy, Spain, and the UK, Android commanded a full 68.9% market share, up by 2% since last year. Meanwhile, iOS saw a two-point drop to 19%. Android had the biggest lead in Spain, with a huge 88% market share, compared to Apple's 6.3%.
In the USA as well, Apple saw an even greater drop in iOS market share, from 43.6% in February 2013 to 38.7% in February 2014. Meanwhile, Android increased from 51.1% to 55%.
Click to Enlarge, Source: Kantar Worldpanel ComTech
Of course, phones from several manufacturers, including Samsung (OTCMKTS:SSNLF), Sony ( SNE ), and Motorola (owned by Google), all run Google's Android OS, and only iPhones run iOS. Still, Apple is losing market share. As William Usher of iPhone Informer wrote, "If Apple really wants to control more than just profit-share in the smartphone market, they'll need to put a lot more effort into trying to capture the people who can't afford their products."
And the company could probably use some of its cash on hand to do it: According to Moody's Investors Service , Apple now currently holds $158.8 billion in cash, 30 times the amount it held in 2004.
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