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Ferrero, Hershey Mull Cadbury Bid Possibilities - Sources



By Sabrina Cohen, Of DOW JONES NEWSWIRES

MILAN -(Dow Jones)- Talks between Italian candy-to-chocolate maker Ferrero International SA and Hershey Co (HSY) of the U.S. on making a joint bid for U.K. confectioner Cadbury (CBY) are ongoing, people with knowledge of the situation told Dow Jones Newswires Friday.

"This is a developing story and all the details are under discussion at the moment," the people said, adding that the companies are working on a "friendly offer."

Ferrero and Hershey are still deciding whether to make an offer for the whole of Cadbury or whether to take a large stake in the company, which would block a takeover by Kraft Foods Inc. (KFT), the people said.

Ferrero has well over EUR2 billion in cash available for the Cadbury offer and the option of making an all-cash offer for a stake in Cadbury hasn't been excluded, the same people said, noting that nothing has been decided yet. Ferrero's advisors value the Italian company's share of any deal at over EUR5 billion, they added.

Italian bank Mediobanca (MB.MI) and Rothschild are advisors on the potential deal, and are working on a plan that could split Cadbury's chocolate and gum businesses, another person involved in the talks said. Both Ferrero and Hershey are interested in Cadbury's chocolate operations, the person added.

Cadbury earlier this month rejected an hostile cash and shares takeover from Kraft, which currently values the British company at GBP9.9 billion, or 723 pence a share.

-By Sabrina Cohen, Dow Jones Newswires, +39 02 5821 9906; sabrina.cohen@ dowjones.com


  (END) Dow Jones Newswires
  11-20-090401ET
  Copyright (c) 2009 Dow Jones & Company, Inc.

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