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Tesco's UK Grocery Market Share Rises To 30.7% 12 Weeks To Nov 1 -TNS

LONDON -(Dow Jones)- Tesco PLC's (TSCO.LN) U.K. grocery market share rose to 30.7% in the 12 weeks to Nov. 1, according to Taylor Nelson Sofres World Panel market share data Tuesday.

Tesco, the U.K.'s biggest retailer by sales, saw its market share rise from 30.6% for the same period last year.

The nation's second biggest retailer, Asda Group Ltd., saw its market share rise to 17.3% in the 12 week period from 16.9% a year earlier. Asda is a subsidiary of the world's biggest retailer Wal-Mart Store Inc. (WMT) of the U.S.

J Sainsbury PLC (SBRY.LN) remained in third spot with a market share of 15.9% over the 12 week period to Nov. 1 from 15.7% a year earlier, according to TNS.

William Morrison Supermarkets PLC (MRW.LN) saw a jump to 11.7% from 11.3%, according to TNS, which monitors the household grocery purchasing habits of 25, 000 demographically representative households in the U.K.

The combined market share of the discount retailers - Aldi, Netto and Lidl - was 6.1%, the same as a year earlier.

Discount supermarket chains are thriving in the U.K. as cash-strapped consumers seek out cheaper goods in a bid to make their money go further.

-By Elaine Mills, Dow Jones Newswires; 44-20-7842-9248; elaine.mills@ dowjones.com

  (END) Dow Jones Newswires
  11-10-091029ET
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