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News Corp Launches New Italian Free-To-Air Channel, CieloMILAN -(Dow Jones)- News Corp. (NWS) Friday said it is launching a new free- to-air television channel from Dec. 1 called Cielo in another sign that competition in Italy's once-staid television market is heating up. The channel will be available on Italy's digital broadcasting platform, and " will benefit from the experience and infrastructure of Sky Italia, News Corp's Italian pay television channel, the media conglomerate said in a statement. Gary Davey, currently the chief operating officer of News Corporation Stations Europe, will be the general manager of Cielo. News Corp. owns Dow Jones & Company, publisher of Dow Jones Newswires. -By Jennifer Clark, Dow Jones Newswires; 39 02 58 21 9904; jennifer.clark@ dowjones.com (END) Dow Jones Newswires 11-06-090836ET Copyright (c) 2009 Dow Jones & Company, Inc. |
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