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UPDATE: Liz Claiborne 3Q Loss Rises, But Outlook Encourages



(Updates throughout with added information on results)

By Karen Talley

OF DOW JONES NEWSWIRES

Liz Claiborne Inc.'s (LIZ) posted a much wider-than-expected third-quarter loss, but did offer some glimmers of hope that its lengthy efforts to turn around operations may be gaining traction.

The apparel company, which sells through its own stores and at other retailers, strongly emphasized that new plans for its namesake line should return this part of the business to profitability in 2010, which could help the company itself mark earnings growth.

Recent trends show progress, with "significantly improved" same-store sales since the company's fourth quarter began at the beginning of October, said Liz Claiborne Chief Executive William McComb in the earnings release.

As a result, comparable sales for the company's Juicy Couture, Lucky Brand and Kate Spade brands, are not expected to fall in the fourth quarter from a year ago, McComb said. Liz's Mexx line, which has been especially struggling, is expected to see a 10% decline.

The comments came after McComb indicated that the brands had largely fared better than the company expected in its most recent full quarter.

Liz Claiborne during the third quarter was also able to continue paring its debt and again amend its credit agreement.

The developments appear to be lifting shares despite many negatives in Liz Claiborne's third-quarter report. The stock was recently up 3.1% at $5.65.

Liz Claiborne posted a third-quarter loss that was more than twice analysts' expectations as sales fell sharply.

Gross margin dropped by four percentage points, contributing to the loss and suggesting that department stores like Macy's Inc. (M), which still carry the namesake Liz line, may be significantly marking the merchandise down as their relationships with Liz are ending.

Liz Claiborne announced last month that it will license its namesake brand to J.C. Penney Co. (JCP) as its exclusive department store carrier in the U.S. - a move that Liz Claiborne feels will better represent the brand.

Liz Claiborne's third-quarter loss was $90.5 million, or 96 cents a share, compared with a year-earlier loss of $68.7 million, or 73 cents a share. Excluding write-downs and other items, continuing operations swung to a loss of 43 cents from year-earlier income of 39 cents.

Sales dropped 24% to $769.6 million.

A survey of analysts by Thomson Reuters expected a 20-cent loss on $799 million in revenue.

Gross margin fell four percentage points to 45.3%.

Same-store sales were down 13% at Juicy Couture, 16% at Lucky Brand, 3% at Kate Spade and 13% at the Mexx international business. The company has been developing the direct brands while it revitalizes its namesake Liz line, which was hot in the 1980s but languished since.

-By Joan E. Solsman contributed to this article

-Karen Talley, Dow Jones Newswires; 212-416-2196; karen.talley@dowjones.com


  (END) Dow Jones Newswires
  11-04-091011ET
  Copyright (c) 2009 Dow Jones & Company, Inc.

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