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Liz Claiborne 3Q Loss Widens, Missing Analysts' Views



DOW JONES NEWSWIRES

Liz Claiborne Inc.'s (LIZ) third-quarter loss widened on a drop in revenue as the apparel maker's eighth consecutive quarter of red ink was much wider than analysts expected.

The company has been trying with little success to rebuild its brands, some of which were struggling before the recession hit consumer spending and mall traffic. Liz Claiborne has been focusing on developing "direct" brands like Kate Spade and Juicy Couture and will license its namesake brand to J.C. Penney Co. Inc. (JCP), while it unveiled sweeping restructuring strokes last summer to save $100 million, on top of previous job cuts and efforts to streamline.

Liz Claiborne posted a loss of $90.5 million, or 96 cents a share, from a year-earlier loss of $68.7 million, or 73 cents a share. Excluding write-downs and other items, continuing operations swung to a loss of 43 cents from year- earlier income of 39 cents.

Sales dropped 24% to $769.6 million.

A survey of analysts by Thomson Reuters expected a 20-cent loss on $799 million in revenue.

Gross margin fell four percentage points to 45.3%.

At the company's "direct" brands, same-store sales were down 13% at Juicy Couture, 16% at Lucky Brand, 3% at Kate Spade and 13% at the Mexx international business. The company has been developing the direct brands while it revitalizes its namesake Liz line, which was hot in the 1980s but languished since.

Looking ahead, the company projected same-store sales to be roughly flat overall in the Juicy Couture, Lucky Brand and Kate Spade brands and down about 10% in Mexx.

In July, Claiborne renewed the three-year employment contract of its chief executive, William L. McComb, underscoring the board's commitment to him despite the company's poor performance.

Liz Claiborne shares closed Tuesday at $5.48 and weren't active premarket. The stock has doubled so far this year and more than tripled from an all-time low late last November.

-By Joan E. Solsman, Dow Jones Newswires; 212-416-2291; joan.solsman@ dowjones.com


  (END) Dow Jones Newswires
  11-04-090823ET
  Copyright (c) 2009 Dow Jones & Company, Inc.

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