News Corp Revamps Wall Street Journal Europe
LONDON -(Dow Jones)- The Wall Street Journal Europe, owned by News Corp. (NWS)
, will be revamped to include new analysis features and columnists as well as a
new front page design, in a move to attract more readers and advertisers,
executives at the newspaper said Tuesday.
The changes also include easier navigation, a more simplified layout, and more
use of colour. The paper will also launch a series of new, eight-page special
reports designed to provide executives with detailed information and insight on
topics and themes of European concern.
As a result of the changes to the European edition, which competes against
Pearson PLC's (PSON.LN) Financial Times, the U.S. edition of the The Wall Street
Journal will no longer be printed or distributed in London. The final issue of
the U.S. edition, which was launched in London in April last year, will be on
Nov. 16. All subscribers will be offered replacement subscriptions to the
European print and online editions.
The changes, effective Nov. 17, follow developments at the European paper over
the past year, including editorial and management expansion, the recent launch
of Europe.wsj.com, new mobile content delivery via BlackBerry and iPhone devices
as well as the integration of journal and Dow Jones Newswires newsrooms in key
European centres.
"The changes we're planning are fundamentally a new approach to meet the needs
of senior executives," said Patience Wheatcroft, editor-in-chief for The Wall
Street Journal in Europe.
The paper will launch a targeted marketing campaign aimed at executives and
business travelers in key European cities.
"This marketing effort is part of a new, focused circulation strategy aimed at
Europe's business elite, giving advertisers greater efficiency of reach among a
top audience of influential and affluent business decision-makers," the company
said.
News Corp. owns Dow Jones & Co., publisher of this newswire and The Wall
Street Journal and The Wall Street Journal Europe.
-By Lilly Vitorovich, Dow Jones Newswires; 44-0-207 842 9290;
lilly.vitorovich@dowjones.com
(END) Dow Jones Newswires
10-27-090545ET
Copyright (c) 2009 Dow Jones & Company, Inc.
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