MicroStrategy Inc. (MSTR)
The Only Dashboard Platform You'll Ever Need Conference Transcript
October 3, 2012 12:00 PM ET
Matt Ipri - Director, Product Marketing
Kristen Larson - Product Manager
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Our speakers today are, myself, Matt Ipri. I’m the Director of Product Marketing here at MicroStrategy; and Kristen Larson, one of our Product Managers also from MicroStrategy.
Our topic today, as most our webcast are, is all around Business Intelligence and specifically around dashboards. And this is probably the stat you’ve seen from us before, but Gartner has recently put out a theory that says that only 28% possible BI users are actually using this intelligence, which is a pretty low adoption rate and this is specifically the problem that we are out to solve with all the new things we put out to the market and all the new features we add to our product set, and dashboards are one of those features that we believe can help to bridge this gap from 28% adoption rate all the way up to 100% adoption rate.
And because we are talking about dashboards specifically, this year we put out a survey into the market about how people are using dashboards. We wanted to get a feel for what people were thinking about their dashboards, what they were looking for from our dashboard platform, how they are helping to use their dashboards, what they were lacking in their current dashboard platforms and we got about 3,300 people the respond.
And here are some of the key things that they said, 78% of them said, they have data they like to visualize or seen a dashboard, but they don’t actually have it in a dashboard, a complete large percentage; 75% said they would like to build their own dashboards but they don’t have the tools to do so; 73% said they don’t have enough time or said it is too hard to build their own dashboard; 76% said they would be more effective in their jobs that they can create their own dashboards; 78% asked to have their dashboards via mobile device; and 60% said it take more than three weeks to get new edited dashboards from IT.
So, clearly, this proves the 28% number that Gartner’s put out there that there is a lot of remaining opportunity, a lot of space out there to grow BI and grow dashboards across the environment.
So we are here today to talk about dashboards, specifically we are looking at, dashboards that are used by people across the organization. And dashboards have been around for a long time and they evolve as different people across the organization, different types of users have needed to work with them, they’ve evolved from simple spreadsheets, scorecards that track different metrics that were required for success in KPIs and things, all the way to more dynamic and interactive type dashboards that really laden with workflow.
And as more and more people start to use dashboards and start to really ingrain themselves with how dashboards can work for their job and work for their processes, work for their workflow, they really evolve into two very distinct use cases that we think need some further discussion, is what we are here really today to talk about.
The first, our IT-developed operational dashboards and either those dashboards used by anyone of the organization, a lot of operational users and fields, store managers, teachers, truck drivers, factory workers, anyone that may use things, use data that make better decisions in their jobs can use an operational dashboard, pre-build by IT and personalized for them to really make their job easier and make their job more efficient.
The second priority is proven to be a business user developed do-it-yourself type dashboard. This is the dashboard built by the end-user themselves in a much faster environment and a much quicker file-your-hunch, get your own data and visualize it kind of way.
In reality these are the two biggest use cases we’ve seen across all of our customers, all of our different user basis out there and these are the two big use cases that really making sure that the MicroStrategy platform can deliver on, and they can really can answer both the questions at these two need and enable the process to go between them.
So we are going to take a closer look at these two types of use cases, we are going to see some examples of both them and we’re going to talk about really what makes them unique and why you want to make sure you have a platform that delivers both of these.
But if you look about just the spectrum between an IT-developed operational dashboard and businesses developed do-it-yourself dashboard, they have a lot of different characteristics and you can see why an organization needs to have the full spectrum of dashboards.
You think about sort of the type of skills that build this different dashboard from a technical to an analytical type user, your platform is still delivered on both of those. It answers the time problem about really taking hours or even days to build the very personalized, very customized, very particularly polished IT-developed dashboard versus the minutes it may take to create a sort of file-your-hunch explore some data do-it-yourself dashboard.
These things scale the different types of user, the different amounts of users from hundreds of thousands within IT-developed operational dashboards down to just one or two people or workgroup for do-it-yourself dashboard, depending exactly on what the need is.
And you can see things like the change frequency, with the do-it-yourself dashboard you won’t be able to change it all the time depending on what hunch you’re following, what idea you’ve got, what visualization you see, whereas in operational dashboard that may want to stay pretty sandstone for awhile, as you have different store managers, who get it everyday, you don’t want that to change too much. They’ve got a lifespan that spend according to that as well, the long lifespan even operational dashboard versus the short lifespan of the do-it-yourself dashboard.