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NTT DOCOMO, Inc. (DCM)
New Product and Service Presentation 2013 Spring Call
January 22, 2013 12:00 am ET
Kaoru Kato – President and Chief Executive Officer
Seiji Maruyama – Managing Director of Product Department
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It is now the New Year, it’s the 22 of January and it’s been seven months since I took office as President and CEO, time flies exactly. This is what I feel today, and the competitive environment is quite tough. So taking this opportunity of the introduction of new models, we will like to strive further and I look forward to your cooperation.
Today, we are introducing the New Products and Services for the spring collection. Spring is the season when we meet new friends and start new things. That’s the image that I have for this season of spring. And I believe many people will enter a new stage in their lives this spring. Seizing this opportunity when people start new lives, we’ll be introducing new smartphones that can cater to their diverse needs. We are going to introduce a perfect diversity, which perfectly meets the needs of peoples’ new lives.
We would like to become a partner that can comfortably and enjoyably satisfy customers’ daily needs. With this ambition in mind, we have developed new product and undertaken new initiatives, which will be unveiled today. Now, without further ado, let me introduce the new product.
Currently, for our winter collection, we have already released 16 different models in total, and they are enjoying good reputation. For the spring collection, including the smartphone for juniors that we unveiled the other day, we are going to introduce nine models of smartphones, two models of tablets, and in addition one mobile Wi-Fi router, so altogether we will be introducing 12 different models.
The distinctive features of the spring collection include three things; high resolution, high-speed transmission, as well as high processing speed. These models are equipped with these three main features; LTE crossy, quad-core CPU, and this time around we are going to introduce full-HD quality display in five models.
When customer choose a smartphone, they attach priority on screen quality, transmission speed, as well as processing capability. And our new ultra full high-speed smartphones realizes these capabilities at very high levels. That’s the distinctive capability of our smart spring collection.
In order to support full-HD display quality, a high processing capability is a prerequisite this time around. In addition to quad-core CPUs and large capacity memories, we have improved the specification quite significantly, introducing Android 4.1 in many models. As you can see here, compare against the previous model, very high resolution images can now be played back on our smartphones.
Take a look at this chart here, this plots dots per inch, i.e., the numerical value of the screen resolution, because we realized full-HD quality in 5-inch displays, the screen resolution has improved significantly to 440 dots per inch. This overwhelming quality cannot be expressed fully only by my verbal expression. So I hope that you’ll take a look at the actual device in the exhibition hall or at the shop fronts.
And also with the introduction of the full-HD quality display, we also enabled our customers to enjoy terrestrial digital and satellite broadcasting in full-HD quality even on smartphones without sacrificing the quality. I’ll come back to this topic later in the presentation.
Next, about the transmission speed. In the winter models, we have improved the transmission speed to 100 megabits per second downlink. And this time around, we have further improved the transmission speed to 112.5 megabits per second, the fastest LTE connection in Japan, one of our smartphones and our mobile Wi-Fi router support this speed. And of course the other eight models support 100 megabits per second maximum downlink transmission.
The area where customers can enjoy 112.5 megabits per second has been expanding and we will offer the speed in 22 cities within this fiscal year, which will be increased to over 50 cities by the end of June.
The crossy service area is also improving. The area supporting 37.5 megabits bits per second maximum downlink speed is now enhanced to 75 megabits bits per second, double the previous speed. As of the end of December, approximately 500 base station support at 75 megabits per second transmission, but we are significantly increased the number of base station supporting this speed starting from high traffic zones. By the end of the fiscal year in March, 4,000 of our base stations will support the speed which will be enhanced to 10,000 base stations by the end of June. And with this, I believe many of our customers will appreciate the improvement of transmission speed everyday.
In addition to crossy LTE, the Spring collection models are equipped with other major feature such as large capacity battery and NFC connections as well as not TV service, which now has more than 500,000 subscriptions. These smartphones are positioned as the best partner for people’s everyday life. We are going to introduce these smartphones with a great deal of confidence.