Zynga (ZNGA) recently launched a new free card battler game
called War of the Fallen . The game is currently available
on Apple's (AAPL) App store and will be soon released on
Google (GOOG) Play.
The story-based game has a unique map oriented progression
system, where gamers play the role of a Shardbreaker. During the
course of the game, they encounter other characters and to proceed
further they need to build and customize their card decks.
More than 150 cards with 100+ unique skills are available at the
gamer's disposal, which is the primary attraction of the game.
War of the Fallen introduces a new social feature Guild
Force that unites a player with friends, thereby boosting the
overall strength of their cards.
Zynga's new game follows the success of Ayakashi: Ghost
Guild , a card battler game launched in late 2012. The game is
currently available in 8 languages, which reflects Zynga's efforts
to reach a larger audience.
Although the game is free to play, Zynga will be able to earn
significant revenues through the sales of in-game items (also known
as micro-transactions) and advertisement. However, Zynga is
expected to face significant competition from Activision's
(ATVI) upcoming Hearthstone: Heroes of
We believe that Zynga is well positioned to grow in the near
term based on its innovative product pipeline and dominant position
in the social and mobile gaming sector. Moreover, Zynga's entry
into online real-money gambling will boost top-line growth over the
However, we also note that barriers to entry are low in the
social gaming market and this will attract new entrants, thereby
further increasing competition for Zynga over the long term.
Additionally, the uncertainty over the online real money
gambling license grant in the US considering legal hassles will
remain an overhang on the stock going forward. Moreover, Zynga is
also expected to face stiff competition from established casino
operators such as International Game Technology and Bally
Technologies in the near term.
Currently, Zynga has a Zacks Rank #3 (Hold).APPLE INC (AAPL): Free Stock Analysis ReportACTIVISION BLZD (ATVI): Free Stock Analysis
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