A leading real estate and home related marketplace,
) enhanced its free online portal, Agent Hub. The updated version
of Agent Hub allows real estate agents to search for and deal
with all the information and resources regarding Zillow at one
Originally, Agent Hub led real estate agents to Zillow's customer
relationship management (CRM) platform to manage the company's
contacts. The advanced version of Agent Hub provides the real
estate agents with efficient filtering and response tools on
mobile and Web browsers. Thus, the new enhancement allows agents
to handle new customer contacts competently.
The enhanced version includes features like forwarding rules,
agent-branded drip emails and personalized recommendations. With
the use of forwarding rules, agents can organize contacts
according to price, time, location and home type and respond
accordingly. Agent-branded drip emails allow agents to schedule
branded email campaigns. Personalized recommendation provides
necessary tips to agents regarding the use of Agent Hub. All
these features jointly promote efficient mobile and Web marketing
for real estate agents.
An additional benefit provided by the CRM platform is the
auto-saving feature which saves and pre-populates the contacts
received through Zillow into Agent Hub. The agents with a Zillow
profile or the Zillow Premier agents can use such data later to
make notes and mark high-priority contacts for follow-up in
Besides, Agent Hub also provides an analytics dashboard to manage
listing and agent profile data, and reviewed status. It offers
Zillow Academy classes to the agents to improve their businesses
and also allows them to access industry news and insight.
The endeavor is aimed at augmenting Zillow's efforts to convert
contacts to active customers. We expect the new development in
Agent Hub to improve the sales structure of Zillow thereby
pushing up earnings.
Zillow has been continuously working toward enhancing its real
estate information business for some time. Among recent efforts,
the company acquired HotPads, a rental and real estate search
site for $16 million. The acquisition intends to make
Zillow more appealing to a young client base.
Zillow currently carries Zacks Rank #3 (Hold). Among others
from the industry
Giant Interactive Group Inc.
Perion Network Ltd Ord
) carry favorable Zacks Rank #2 (Buy) and are worth noting.
CHANGYOU.COM (CYOU): Free Stock Analysis
GIANT INTERACTV (GA): Free Stock Analysis
PERION NETWORK (PERI): Get Free Report
ZILLOW INC (Z): Free Stock Analysis Report
To read this article on Zacks.com click here.