) announced the launch of an app for iPad named Zillow Rentals.
This app which was already on iPhone, is now specially designed
for iPad and is also the first dedicated rental app of the
The app targets rental shoppers by offering a shopping experience
optimized for iPad's Retina display. Shoppers can use Zillow
Rentals to search via GPS by specifying a location on the map. As
they search the map, the renters are able to compare favored
photographs of homes and view details about potential rentals
side by side using the app.
The features provided by this photo-driven app are search results
organized according to their length of time on the market and
whether the home has been viewed, besides the ability to search
by pet policy. This will enable renters to modify their search
according to their exigencies and instantly view and save
Zillow allows its database of above 6 million rental listings to
Zillow Rentals on iPad. The app also has access to Rent
Zestimates - the estimated rent prices of more than 100 million
U.S. homes thereby helping renters to price negotiation.
The need for an optimum experience of bigger screen has led to a
surge in demand for tablets and hence newer and improved apps in
recent times. This accelerating demand also benefited Zillow
which was able to successfully implement the mortgage and retail
estate apps. The company was thereby able to come up with this
iPad specific rental app. Currently, Zillow operates six apps for
renters and rental professionals across multiple platforms.
The company initially launched Zillow Rentals in Oct 2012 with
the responsibility for listing distribution across the Zillow
Rental Network. The network included millions of shoppers on
Zillow.com, Zillow Mobile, Yahoo Homes and HotPads. Zillow, which
is expanding its rental business on mobile and Web, is expected
to become the exclusive provider of all rental listings for
HGTV's FrontDoor by the second quarter of this year.
We expect the launch of Zillow Rentals to improve the sales
structure and expand the existing operations of the company
thereby pushing up earnings.
Among others from the industry,
), in Nov 2012, announced that by using the Brightcove App Cloud
mobile app platform, TVNZ, New Zealand's national broadcaster,
will launch a new TVNZ onDemand catch-up TV app for Apple iOS and
Google Android devices.
Zillow currently carries Zacks Rank #3 (Hold). Other online
service providers like
American Public Education Inc.
Perion Network Ltd Ord
) carry favorable Zacks Rank #1 (Strong Buy) whereas Brightcove
shares the same Zacks Rank as Zillow.
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