Yum! Brands Started as a “Hold” at Jefferies & Co. (YUM)

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Quick service restaurant operator Yum! Brands, Inc. ( YUM ) on Friday saw its coverage initiated with a "Hold" rating by analysts at Jefferies & Co.

The firm also set a $44 price target on YUM, which represents a small downside from the stock's Thursday closing price of $45.82. Jefferies noted the company could face margin and currency pressures during the second half of the fiscal year.

Yum! Brands shares were mostly flat in premarket trading Friday.

The Bottom Line
Shares of YUM have a 2.18% dividend yield, based on last night's closing stock price of $45.82. The stock has technical support in the $40-$42 price area. If the shares can firm up, we see overhead resistance around the all-time high levels of $46 a share. We like the stock, but would like to see the name pull back before considering it as a recommended play.

Yum! Brands, Inc. ( YUM ) is not recommended at this time, holding a Dividend.com DARS™ Rating of 3.4 out of 5 stars.

Be sure to visit our complete recommended list of the Best Dividend Stocks , as well as a detailed explanation of our ratings system here .



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

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