Is Yahoo (NASDAQ:
) CEO Marissa Mayer trying to re-create the magic of her former
employer? Before coming to Yahoo, Mayer was VP of Local, Maps and
Location Services at Google (NASDAQ:
). She was the 20th person hired at Google and became a prominent
figure for the firm, often taking the spotlight as both a leader
and a speaker.
"Back in about 2003, I correctly called cupcakes as a major
trend," Mayer told
last year. "It was a business prediction, but it's been widely
interpreted as [that] I just like them. (Truth is, there's other
sweets I like far more, like vanilla fudge)."
Mayer's ability to pick a major trend may have factored into
her company's decision to acquire Dailymotion, one of the largest
Web video properties in the world.
The Wall Street Journal
, Yahoo is in talks to buy as much as 75 percent of Dailymotion.
The firm is currently owned by France-Telecom Orange, which
acquired Dailymotion for $170 million.
That's a small sum compared to the
$1.65 billion that Google paid
to acquire YouTube.
It is not yet known how much Yahoo would pay for a stake in
the firm, but the WSJ sources said that Dailymotion "could be
valued at around $300 million."
While Dailymotion plays second fiddle to Google, it is still
quite successful, amassing
116 million unique monthly visitors
It is hard to imagine what those visitors are watching,
however. The United States hub, located at
, is currently spotlighting a video on the 10 scariest movie
aliens. As of this writing, that video has received
Meanwhile, YouTube is currently hyping a video entitled, "Guy
picks nose on TNT and owns it." That video has received more than
4.6 million views.
In a side-by-side comparison of equal or similar videos,
YouTube dwarfed Dailymotion.
The performance of "Never Gone" by American Idol contestant
Angie Miller garnered
on Dailymotion. On YouTube, that same video has received more
To be fair, the YouTube edition was published by the official
American Idol YouTube account, which likely provided the clip
with additional promotional opportunities not available to
Total views were not any better for The Kitchen, an indie
flick whose trailer is currently in main page rotation on
Dailymotion. The most successful copy of the trailer received
-- but some, including a copy posted by the official Hulu
account, received just one or two views.
On YouTube, a search for "The Kitchen Trailer" reveals that
have viewed one copy of the trailer, while another 7,991 have
viewed another. An additional 7,600 viewed a slightly shorter
These results are not limited to obscure videos and indie
Blue Core Studios produced a Sonic the Hedgehog fan film that
1.2 million views
on YouTube. On Dailymotion, it has received a mere
A search for "incredible stunts" revealed a number of videos
on Dailymotion, including an amusing motorcycle stunt where a guy
rides his bike on a bobsled track. It has gained
since it was posted 18 months ago.
Two of the other top-listed "incredible stunts" received less
than 100 views each. Only one video, a clip from the video game
Grand Theft Auto: San Andreas,
earned more views
. But its total was still rather small -- just over 1,400.
By comparison, YouTube contains
several "incredible stunts"
that have garnered more than one million views each. One of the
most popular is entitled, "People Are Awesome." That clip
showcases a number of outrageous stunts and has received
more than 60 million views
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
email@example.com. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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