Consistent with the recent upgrades to its various web pages,
) recently updated the desktop version of Yahoo! Finance and also
its iOS application. The new web interface of Yahoo Finance will
allow users to track their personal portfolio more quickly.
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The most significant change implemented by Yahoo both in the new
web interface and the iOS application is personalized content.
The update comes in the form of a new navigation system,
redesigned charts, and a variety of news and
that makes it easier for users to track investments, currencies,
markets and commodities.
Earlier, Yahoo! had redesigned its weather, mail and news pages
and apps. The visual highlights of the recent update include
lightweight fonts, sliding panels and frosted glass effects. The
user will receive push notifications for all major stories
related to the stock that they follow closely and also access
highly interactive charts. However, Yahoo did not confirm whether
an Android version of the app will be available or not.
Yahoo's search business continues to show signs of improvement,
even in the face of tough competition from
). Currently, Yahoo has a huge task at hand, which is to retain
and add to its user base and make them spend more time on its
properties. This would be crucial in bringing back advertisers as
Though monetization on Yahoo properties needs to improve, Mayer
is clearly taking Yahoo into a new era. This is reflected in the
upward movement in its share price. Over the last six months,
Yahoo shares have appreciated 40.3%.
Yahoo reported GAAP revenue of $1.14 billion in the third
quarter, which was flat sequentially but down 5.2% year over
year. Traffic acquisition cost (TAC) was down 9.1% sequentially
and 48.2% from last year. Excluding these costs in all periods,
net revenue was essentially flat (up 0.9% sequentially and down
0.8% year over year).
Currently, Yahoo has a Zacks Rank # 3 (Hold).