Yahoo to Collaborate with Yelp - Analyst Blog

Comment

Shutterstock photo

Yahoo! Inc. (YHOO), once the world's largest online search engine, is trying to get back in the search game.

Reportedly, Yahoo! is set to partner with Yelp, Inc. (YELP) in order to enhance its local search results and attract more users. However, both the parties declined to comment on the development.

Yelp, a U.S.-based company, is an online guide and a business review site. It was founded in 2004 to help people locate local businesses, events and lists through a search tool provided on the company's website. In addition, visitors can access business reviews for organizations that offer specific types of products and services in their area. Yelp is available on Apple Inc.'s (AAPL) iPhone, BlackBerry and Android phones.

As per a multi-year agreement, Yahoo!'s main search technology provider is Microsoft Corporation (MSFT). The technology is integrated with Yahoo!'s own features and interface. 

Yelp provides consumer-generated data on small businesses in the US, Europe and Asia. With this partnership Yahoo! will combine its key search results with the review site's listings and reviews of local businesses. The move can help improve traffic to Yahoo Local, which is not currently very popular. It could also generate additional advertising revenue.

The deal is similar to the one that Yelp already has with Microsoft where the company's search results are often accompanied with reviews from Yelp. 

Yahoo! is focused on improving its search business and is putting all its efforts into retaining and adding to its user base. This would play an important role in bringing back advertisers as well.

However, failure to protect user information could hurt its reputation and credibility, thus slowing down financial growth going forward.

Currently Yahoo! holds a Zacks Rank #3 (Hold).

Yahoo! Inc. (YHOO), once the world's largest online search engine, is trying to get back in the search game.

Reportedly, Yahoo! is set to partner with Yelp, Inc. (YELP) in order to enhance its local search results and attract more users. However, both the parties declined to comment on the development.

Yelp, a U.S.-based company, is an online guide and a business review site. It was founded in 2004 to help people locate local businesses, events and lists through a search tool provided on the company's website. In addition, visitors can access business reviews for organizations that offer specific types of products and services in their area. Yelp is available on Apple Inc.'s (AAPL) iPhone, BlackBerry and Android phones.

As per a multi-year agreement, Yahoo!'s main search technology provider is Microsoft Corporation (MSFT). The technology is integrated with Yahoo!'s own features and interface. 

Yelp provides consumer-generated data on small businesses in the US, Europe and Asia. With this partnership Yahoo! will combine its key search results with the review site's listings and reviews of local businesses. The move can help improve traffic to Yahoo Local, which is not currently very popular. It could also generate additional advertising revenue.

The deal is similar to the one that Yelp already has with Microsoft where the company's search results are often accompanied with reviews from Yelp. 

Yahoo! is focused on improving its search business and is putting all its efforts into retaining and adding to its user base. This would play an important role in bringing back advertisers as well.

However, failure to protect user information could hurt its reputation and credibility, thus slowing down financial growth going forward.

Currently Yahoo! holds a Zacks Rank #3 (Hold).

Yahoo! Inc. ( YHOO ), once the world's largest online search engine, is trying to get back in the search game.

Reportedly, Yahoo! is set to partner with Yelp, Inc. ( YELP ) in order to enhance its local search results and attract more users. However, both the parties declined to comment on the development.

Yelp, a U.S.-based company, is an online guide and a business review site. It was founded in 2004 to help people locate local businesses, events and lists through a search tool provided on the company's website. In addition, visitors can access business reviews for organizations that offer specific types of products and services in their area. Yelp is available on Apple Inc. 's ( AAPL ) iPhone, BlackBerry ( BBRY ) and Android phones.

As per a multi-year agreement, Yahoo!'s main search technology provider is Microsoft Corp. ( MSFT ). The technology is integrated with Yahoo!'s own features and interface. 

Yelp provides consumer-generated data on small businesses in the US, Europe and Asia. With this partnership Yahoo! will combine its key search results with the review site's listings and reviews of local businesses. The move can help improve traffic to Yahoo Local, which is not currently very popular. It could also generate additional advertising revenue.

The deal is similar to the one that Yelp already has with Microsoft where the company's search results are often accompanied with reviews from Yelp. 

Yahoo! is focused on improving its search business and is putting all its efforts into retaining and adding to its user base. This would play an important role in bringing back advertisers as well.

However, failure to protect user information could hurt its reputation and credibility, thus slowing down financial growth going forward.

Currently Yahoo! holds a Zacks Rank #3 (Hold).



APPLE INC (AAPL): Free Stock Analysis Report

BLACKBERRY LTD (BBRY): Free Stock Analysis Report

MICROSOFT CORP (MSFT): Free Stock Analysis Report

YELP INC (YELP): Free Stock Analysis Report

YAHOO! INC (YHOO): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.



This article appears in: Investing , Business , Stocks
More Headlines for: YHOO , YELP , AAPL , MSFT , BBRY


More from Zacks.com

Subscribe






Zacks.com
Contributor:

Zacks.com

Equity Research
Follow on:

Find a Credit Card

Select a credit card product by:
Select an offer:
Search
Data Provided by BankRate.com