), once the world's largest online search engine, is leaving no
stone unturned, right from a series of acquisitions to gaining
mobile traction, to get back in the game. It is making all
efforts to pep up the company's web products and drive declining
The company recently announced that users will no longer be
able to access its range of online services by using their
Users will have to sign up for a Yahoo! account to use its
online services, which include sports news site Fantasy Sports;
Flickr, a photo and video sharing website and Tumblr, a micro
blogging and social networking website.
Yahoo!'s latest move of discontinuing the use of third party
login details will lessen its dependence on other key players in
the sector. Moreover, it will help the company accumulate more
detailed user data and also personalize the services
People who avail Yahoo! services will not have any objection
to the change. But other users might require an extra bit of
effort to create another user ID and remember its details.
Yahoo! officials revealed that the sign-in process amendments
have started and gradually Facebook and Google sign-in buttons
will be eliminated from its allied sites and apps.
In 2009, Yahoo! entered into an alliance with Facebook,
following in the footsteps of many other websites which let users
sign in using details of third party websites like Google,
). With the agreement, the company planned to add on to its
customer base by eliminating the need to create a new account and
instead use existing IDs.
Last year, Yahoo! announced a recycling program to enable its
users to reclaim their dormant IDs, those which have not been in
use for more than a year. It also launched new versions of Yahoo
Mail and Yahoo Finance.
Recently at the Consumer Electronics Show, Yahoo! declared a
set of new platforms for advertising, specially designed to let
merchants use all Yahoo properties more efficiently.
Currently, Yahoo! carries a Zacks Rank #3 (Hold).
FACEBOOK INC-A (FB): Free Stock Analysis
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YAHOO! INC (YHOO): Free Stock Analysis Report
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