) Canada has extended its six-year partnership with the Yellow
Pages Group (YPG) to enhance search experience for Yahoo users in
the country by providing them accurate and detailed business
Yellow Pages Group is a leading local commercial search
provider and the largest directory publisher in Canada. The
Yellow Pages directory features information on 1.5 million
Canadian businesses and serves over 300,000 local businesses
through its nationwide sales force of media consultants. The
Group also caters to the country's largest national agencies and
advertisers through Mediative, its digital advertising and
marketing solutions division.
This partnership will allow Yahoo! Canada users to access
local search results as well as minute details about local
businesses, including hours of operation, photos, videos, ratings
and reviews, all based on location. The deal is expected to
increase the number of Yahoo users in Canada. This should in turn
boost revenue generation, since the number of users it attracts
is directly proportional to the ad revenue it generates. We
believe that Yahoo! will continue to enter into this sort of
partnership in order to expand its online user base going
To perform the search, Yahoo! users will have to log on to
www.yahoo.ca, and then click on the Local tab. This will take the
user to the customized Yahoo! Yellow pages website that features
Yahoo! Canada's logo and a personalized search option.
Yahoo has come out with better-than-expected third quarter
results, with its non-GAAP earnings up sequentially as well as
year over year and exceeding the consensus estimate by 11 cents.
However, a turnaround in the company's business still remains a
big task for the new CEO, given Yahoo's declining position in
display and search and the monetization issues related to
Microsoft's search platform. Yahoo also lags in several emerging
segments, such as mobile, social and the cloud.
However, despite its struggles in the recent past,
partnerships of this sort are likely to boost investor
Currently, Yahoo has a Zacks #3 Rank (short-term Hold rating).
We note that its archrivals,
) also carry a Zacks #3 Rank (short-term Hold rating).
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