) continues to maintain its startup acquisition spree. Vizify, a
firm that converts social media data into visualizations and
videos, is the latest to join the ranks. However, given the small
size, Yahoo did not disclose the financial terms of the deal.
Vizify was founded by Todd Silverstein, Jeff Cutler-Stamm, and
Eli Tucker in 2011 and has raised $1.46 million by making
Internet biographies for its users. It allowed customers to
create visualisations, infographics and videos by using their
pictures, posts or tweets shared on websites like
The premium members could get their biographies presented from
vanity domains. A vanity domain name is a customized domain with
popular keywords or phrases.
Henceforth, Yahoo! will discontinue all the operations of the
firm and its team of five members will join its media product
division. Also, Vizify will refund the cash to its paid users.
Premium members who have registered for vanity domains will get
free ownerships later on. It will no longer allow new user
registrations. A vanity domain name is user's personal customized
Since Yahoo! is already concentrating on personalizing user
experience, the latest buy will be an added advantage.
Recently, Yahoo! announced that users will no longer be able to
access its range of online services by using their Facebook or
) logins to help the company accumulate more detailed user data
and personalize its services.
Yahoo! is focused on improving its search business and is putting
all its efforts into retaining and adding to its user base. It is
taking all necessary steps to pep up the company's web products
and drive declining revenues. The search engine has made nearly
40 acquisitions since Marissa Mayer became CEO in 2012 in order
to gain new talent and technology.
Recently, the Internet portal acquired mobile-marketing company
Sparq; Incredible Labs, the developer of personal-assistant app
Donna and Wander, creator of social photo-diary based days app
for iPhone and many other startups to beef up its mobile
It also signed a partnership agreement with Yelp in order to
enhance its local search results and attract more users.
Currently, Yahoo! carries a Zacks Rank #3 (Hold).
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