Leading hospitality company
Wyndham Worldwide Corporation
's (
WYN
) operational unit Wyndham Vacation Rentals recently entered into
a renewal contract with the Inn at Aspen in Colorado. Positioned
at the base of the Buttermilk Mountain and adjacent to Aspen and
Snowmass, Inn at Aspen is the sole ski-in, ski-out hotel located
in the region.
Per the latest contract, Wyndham Vacation Rentals will keep on
offering its various services including onsite vacation rental
management and operational management to Inn at Aspen until
2022.
The hotel is in the process of refurbishing its 120 rooms and
other areas such as the lobby, dining, meeting and event space.
Under the refreshed terms of the agreement, the company will be
engaged in supervising this entire redecoration process of the
hotel. With the company's advanced services, the hotel will be
able to augment its customer services.
Wyndham Vacation Rentals (WVR), a segment of the company
providing rental accommodations, currently offers more than
100,000 properties serving over 500 destinations. The company
remains optimistic regarding this agreement, as it will help
enhance its position in the vacation rental industry.
The company is trying to shift its focus from the vacation
exchange and rental business to the rental segment alone as its
market is large and highly fragmented, with significant growth
opportunities globally. As a result, the company has recently
sealed three bolt-on acquisitions - two beach resorts in the U.S.
and one in United Kingdom to strengthen its vacation rental
portfolio.
Competition in the industry is increasing and each of
Wyndham's hotel brands are competing with major hotel chains
including
Marriott International Inc.
(
MAR
) and
Starwood Hotels & Resorts Worldwide Inc.
(
HOT
) at national and international venues.
We currently have a long-term 'Neutral' recommendation for
Wyndham. The stock carries a short-term Zacks Rank #3
(Hold).
STARWOOD HOTELS (HOT): Free Stock Analysis
Report
MARRIOTT INTL-A (MAR): Free Stock Analysis
Report
WYNDHAM WORLDWD (WYN): Free Stock Analysis
Report
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