Ogilvy Public Relations (Ogilvy PR), a unit of Ogilvy &
Mather, which in turn is a subsidiary of
), was recently selected by one of the world's largest hotel
InterContinental Hotels Group plc
) to increase brand awareness.
Ogilvy PR is a multi-disciplinary communication leader, which
manages the advertising, direct marketing, activation,
promotional, digital and entertainment portfolio of Ogilvy &
Mather. Ogilvy PR offers a wide array of business solutions
through content creation, community building and communication
with considerable results.
As part of the deal, Ogilvy PR will be responsible for
enhancing InterContinental's image and spreading its awareness
among global bigwigs and creative industries. Moreover, Ogilvy
PR's Corporate and Public Affairs division will advertise and
celebrate the hotel's creative marketing across its portfolio of
InterContinental had earlier collaborated with WPP at the
beginning of this year. The hotel firm believes that with the
recent tie-up, WPP and Ogilvy PR will work in unison to further
strengthen this partnership.
WPP's expertise and domain knowledge will aid InterContinental
to showcase its brands in a much better manner.
WPP, the parent company of Ogilvy PR, offers a host of
advertising and marketing services including advertising and
media investment management; consumer insight; public relations
and public affairs; direct and digital promotion as well as
relationship marketing. The primary focus of the company is to
grow its revenues and gross margin at a faster rate than the
industry average. Going forward, WPP expects to achieve a leading
position in new markets and new media as well as depth in
WPP currently carries a Zacks Rank #3 (Hold). Some other
stocks worth considering include
MDC Partners Inc.
Publicis Groupe SA
), both of which have a Zacks Rank #2 (Buy)
INTERCONTL HTLS (IHG): Free Stock Analysis
MDC PTNRS INC (MDCA): Free Stock Analysis
PUBLICIS GP-ADR (PUBGY): Get Free Report
WPP PLC (WPPGY): Free Stock Analysis Report
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